- Snapchat has 750 million users and over 5 billion snaps are sent daily.
- Snapchat earned $4.6 billion in revenue in 2022.
- Snapchat's customer segment consists of users and advertisers, with 99% of revenue coming from advertising.
- Snapchat uses strategies to hook users, including the Discover section which shows sexually oriented content and partnerships with media channels.
- Snapchat introduced a chatbot named My AI that collects user data to personalize ads.
- The Fish Hook Strategy involves the introduction of Snapstreaks, which can lead to addiction and fake satisfaction.
- It is recommended to find your purpose for using social media and to be cautious of its potential negative effects.

Snapchat is a new addiction that has spread like fire among youngsters. People have become addicted to this platform on such a level that literally 5 billion snaps are being sent every day by 750 million people in the world!

But did you ever notice how Snapchat has hooked you? 
Have you ever asked yourself why you are maintaining those snap streaks on Snapchat for no reason!

In this video, I have crisply explained how Snapchat has overtaken your control over yourself!

Enjoy the video!


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If I was 10 minutes late, then today's snapstick would've been broken.

And literally, more than 5 billion snaps are sent daily.

And it's possible that you are 1 of these 750 million people.

Nowadays I see that people go to restaurants and eat food later.

People send snaps of everything from eating to sleeping.

If you go to watch a movie, you get a snap.

And if there's nothing to send, you get a blank snap.

But you get a snap as soon as you send it.

But have you ever thought that an app that has just a camera and a lot of filters has trapped you in its web?

The filters you use on Snapchat, the tricks you maintain with your friends, all these are just normal features for you.

But you don't know that Snapchat earns billions of dollars using these features.

With the help of these features, Snapchat generated a revenue of 4.6 billion dollars in 2022.

But now the question arises, why have people become so addicted to Snapchat?

And to make people addicted, what strategies has Snapchat used?

And if we look at it, the filters that Snapchat is giving, the same filters are being given by Instagram and Facebook.

But still, why are people using Snapchat?

We'll find out everything in today's video.

In 2011, Evan Spiegel, Bobby Murphy and Reggie Brown, these 3 friends together, for their college project, created an iOS app called Peekaboo.

Unfortunately, for the first few months, this app only had 127 users.

Now in 2012, these 3 changed the name of this Peekaboo app to Snapchat.

And now, they made it available for Android too.

And in the first year, more than 1 lakh users come to Snapchat.

And in today's date, this number has reached 750 million.

Snapchat's growth was so rapid that Twitter was able to acquire more users than it did in 4 years.

Snapchat had acquired more users in just 1 year.

Even if people become addicted to platforms like Facebook, Instagram and YouTube, it is still understandable that at least people are getting educated from these platforms, earning money or becoming famous.

But an app that you are using all day, you are not getting any money or anything to learn.

But still, how is this app hooking people?

Before we talk about how Snapchat hooks you, Let's understand why Snapchat wants to hook you.

Snapchat's customer segment is basically of 2 types.

1 is their users and the second is advertisers.

And let me tell you that 99% of the revenue of Snapchat comes from advertising alone.

And it is a common sense thing that advertisers will bring their brands to the platform only when the platform has the most active users.

For example, in 2016, Taco Bell, which is a fast food chain, paid $7,50,000 to Snapchat to add this filter to their ad.

And surprisingly, their ad had 224 million views in a single day.

This shows that if you want to make Snapchat a big money, then no matter what, it's important to hook your audience on Snapchat.

So now let's see, what strategies did Snapchat use to hook people.

But before knowing the strategy, there's a very funny and shocking incident that happened to me.

And then I realized how much people flex fake lifestyle on Snapchat.

Actually, when I was in college, I went to eat Vada Pav with my friend.

But when we were coming back, he asked me to stop in front of an expensive cafe.

He took a photo of the cafe from outside and sent it to Snapchat.

So that people think that he eats in such expensive cafes.

Whereas in reality, he ate roadside vada pav with me.

I am sure there must be someone in your gang who is addicted to Snapchat to this level.

So now let's learn about Snapchat's 3 mind-blowing strategies which Snapchat has used to hook its audience to this level.

And especially the third strategy, the fish hook strategy.

Don't miss it at all because it will blow your mind.

So let's understand the first strategy of Snapchat.

In 2015, Snapchat introduced a section called Discover on its app.

As soon as this section was introduced, Snapchat's video views grew from May 2015 to May 2016 which is 400% in just 1 year.

But the question is, what was so special about Snapchat's Discover section?

So, Snapchat played a huge game with this Discover section.

They tied up with big media channels like MTV, Daily Mail, Buzzfeed and VICE and asked them to upload content in this discover section.

Well, it was fine till here, but slowly, in this discover section, Snapchat started showing sexually oriented content.

You can see here, what all posts were recommended in this section.

And if you see, 21% of Snapchat's audience is from the age group of 13 to 17.

But still Snapchat shows such adult videos on their app to hook their audience.

If you have noticed the same thing on your Snapchat, do let me know in the comment section.

Now Let's move to the second mind-blowing strategy of Snapchat.

On 27th February, Snapchat introduced a chatbot named My AI.

Literally, 15 crore people sent 10 billion messages to this chatbot.

Initially, when Snapchat introduced this chatbot, everyone was very curious about it.

But when people started experimenting with it, a shocking thing happened.

Some users asked this chatbot about their location access.

The chatbot replied that it doesn't have user location access.

But when the same user asked him about nearby hotel recommendation, chatbot gave him the recommendations of nearby hotel.

Even the conversation you have with this chatbot, Snapchat saves all the data in its database.

But what is the benefit of Snapchat in this?

So see, whatever conversation you have with this chatbot, Snapchat uses it to train this AI model.

And it shows you personalized ads according to your interests.

And to do this, Snapchat has trained this chatbot to such a level that the more affectionate your girlfriend talks to you, the more affectionately this chatbot talks to you.

Now comes the third and most powerful strategy of Snapchat.

Like we use bait to trap fish in our bait.

By which the fish gets trapped in the bait and we get benefited.

On 5th April 2015, Snapchat introduced a special feature which was called Snapstrix.

Recently, I read a news in which I got to know that the world's longest trick record is in the name of Lauren Luckey and Hannah.

Because these 2 have maintained their snapstrick since the introduction of this feature.

And literally, I was shocked to hear this news.

Not because their snapstrick went on for so many days, but because news was made on this too.

I mean, can you imagine how Snapchat is hooking people by giving fake satisfaction?

He is the author of a psychiatry and screen smart parenting book, Dr.

He has said that many teenagers are scared of Snapstriks.

That they might break their Strix by mistake.

You won't believe this, but I have a friend.

He had to be admitted to the hospital for 4 days due to health issues.

So he gave his Snapchat login to his brother.

And told him to maintain his Snapstrix until he gets discharged.

And this is how snapchat hooks you so now the question is should we really use snapchat or not so see, whether you want to use snapchat or not I am not the 1 to say that it's completely up to you but I will recommend you that not only snapchat but any social media you are using then find your purpose that why are you using it Just because other people are making Snapsticks, it doesn't mean you have to make Snapsticks too.

And if you want to use social media, then subscribe to Willpowerstar.

At least you'll learn some business related things from here.


Speaker 0: Oh, thank God! The fire is out. If I was 10 minutes late, then today's snapstick would've been broken.

Speaker 1: Today, 750 million people use Snapchat. And literally, more than 5 billion snaps are sent daily. And it's possible that you are 1 of these 750 million people. Nowadays I see that people go to restaurants and eat food later. But they send snaps first.

People send snaps of everything from eating to sleeping. If you wake up, then a snap. If you go to sleep, then a snap. If you go to watch a movie, you get a snap. And if there's nothing to send, you get a blank snap.

But you get a snap as soon as you send it. But have you ever thought that an app that has just a camera and a lot of filters has trapped you in its web? The filters you use on Snapchat, the tricks you maintain with your friends, all these are just normal features for you. But you don't know that Snapchat earns billions of dollars using these features. With the help of these features, Snapchat generated a revenue of 4.6 billion dollars in 2022.

But now the question arises, why have people become so addicted to Snapchat? And to make people addicted, what strategies has Snapchat used? And if we look at it, the filters that Snapchat is giving, the same filters are being given by Instagram and Facebook. But still, why are people using Snapchat? We'll find out everything in today's video.

In 2011, Evan Spiegel, Bobby Murphy and Reggie Brown, these 3 friends together, for their college project, created an iOS app called Peekaboo. Unfortunately, for the first few months, this app only had 127 users. Now in 2012, these 3 changed the name of this Peekaboo app to Snapchat. And now, they made it available for Android too. And in the first year, more than 1 lakh users come to Snapchat.

And in today's date, this number has reached 750 million. Snapchat's growth was so rapid that Twitter was able to acquire more users than it did in 4 years. Snapchat had acquired more users in just 1 year. Even if people become addicted to platforms like Facebook, Instagram and YouTube, it is still understandable that at least people are getting educated from these platforms, earning money or becoming famous. But an app that you are using all day, you are not getting any money or anything to learn.

But still, how is this app hooking people? Before we talk about how Snapchat hooks you, Let's understand why Snapchat wants to hook you. Snapchat's customer segment is basically of 2 types. 1 is their users and the second is advertisers. And let me tell you that 99% of the revenue of Snapchat comes from advertising alone.

And it is a common sense thing that advertisers will bring their brands to the platform only when the platform has the most active users. For example, in 2016, Taco Bell, which is a fast food chain, paid $7,50,000 to Snapchat to add this filter to their ad. And surprisingly, their ad had 224 million views in a single day. This shows that if you want to make Snapchat a big money, then no matter what, it's important to hook your audience on Snapchat. So now let's see, what strategies did Snapchat use to hook people.

But before knowing the strategy, there's a very funny and shocking incident that happened to me. And then I realized how much people flex fake lifestyle on Snapchat. Actually, when I was in college, I went to eat Vada Pav with my friend. But when we were coming back, he asked me to stop in front of an expensive cafe. He took a photo of the cafe from outside and sent it to Snapchat.

So that people think that he eats in such expensive cafes. Whereas in reality, he ate roadside vada pav with me. I am sure there must be someone in your gang who is addicted to Snapchat to this level. So now let's learn about Snapchat's 3 mind-blowing strategies which Snapchat has used to hook its audience to this level. And especially the third strategy, the fish hook strategy.

Don't miss it at all because it will blow your mind. So let's understand the first strategy of Snapchat. Discover section. In 2015, Snapchat introduced a section called Discover on its app. As soon as this section was introduced, Snapchat's video views grew from May 2015 to May 2016 which is 400% in just 1 year.

But the question is, what was so special about Snapchat's Discover section? So, Snapchat played a huge game with this Discover section. They tied up with big media channels like MTV, Daily Mail, Buzzfeed and VICE and asked them to upload content in this discover section. Well, it was fine till here, but slowly, in this discover section, Snapchat started showing sexually oriented content. You can see here, what all posts were recommended in this section.

And if you see, 21% of Snapchat's audience is from the age group of 13 to 17. Which means they are under 18. But still Snapchat shows such adult videos on their app to hook their audience. If you have noticed the same thing on your Snapchat, do let me know in the comment section. Now Let's move to the second mind-blowing strategy of Snapchat.

My AI chatbot. On 27th February, Snapchat introduced a chatbot named My AI. Literally, 15 crore people sent 10 billion messages to this chatbot. Initially, when Snapchat introduced this chatbot, everyone was very curious about it. But when people started experimenting with it, a shocking thing happened.

Some users asked this chatbot about their location access. The chatbot replied that it doesn't have user location access. But when the same user asked him about nearby hotel recommendation, chatbot gave him the recommendations of nearby hotel. So how did this happen? Even the conversation you have with this chatbot, Snapchat saves all the data in its database.

But what is the benefit of Snapchat in this? So see, whatever conversation you have with this chatbot, Snapchat uses it to train this AI model. And it shows you personalized ads according to your interests. And to do this, Snapchat has trained this chatbot to such a level that the more affectionate your girlfriend talks to you, the more affectionately this chatbot talks to you. So that you can be hooked on Snapchat.

Now comes the third and most powerful strategy of Snapchat. Which is called Fish Hook Strategy. Like we use bait to trap fish in our bait. By which the fish gets trapped in the bait and we get benefited. On 5th April 2015, Snapchat introduced a special feature which was called Snapstrix.

Recently, I read a news in which I got to know that the world's longest trick record is in the name of Lauren Luckey and Hannah. Because these 2 have maintained their snapstrick since the introduction of this feature. That is, for more than 3000 days. And literally, I was shocked to hear this news. Not because their snapstrick went on for so many days, but because news was made on this too.

I mean, can you imagine how Snapchat is hooking people by giving fake satisfaction? Meet him. He is the author of a psychiatry and screen smart parenting book, Dr. Judy Gold. He has said that many teenagers are scared of Snapstriks.

That they might break their Strix by mistake. You won't believe this, but I have a friend. He had to be admitted to the hospital for 4 days due to health issues. So he gave his Snapchat login to his brother. And told him to maintain his Snapstrix until he gets discharged.

And this is how snapchat hooks you so now the question is should we really use snapchat or not so see, whether you want to use snapchat or not I am not the 1 to say that it's completely up to you but I will recommend you that not only snapchat but any social media you are using then find your purpose that why are you using it Just because other people are making Snapsticks, it doesn't mean you have to make Snapsticks too. And if you want to use social media, then subscribe to Willpowerstar. At least you'll learn some business related things from here. So, Namaste! Bro, sell that snap.

The stick will break soon.

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How Snapchat is fooling Youngsters | Willpower Star |