In this compilation video you'll get a crash course in Gary Vee's (Gary Vaynerchuk) no-nonsense approach to B2B marketing strategies, personal branding, and the art of the hustle. From understanding the power of a singular moment to realizing the impact of long-term branding. Discover why "ruining everything" could be the best thing for your business, and how a simple tactic could close deals every time. In this compilation, Gary Vee leaves no stone unturned. This is your chance to learn from one of the most influential entrepreneurs of our era. Subscribe now for a front-row seat to game-changing insights!

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If you understand and start respecting both art and science, math and creative, equally, friction, creating that diamond, you will be a successful marketer over the next decade.

If you have not achieved what you want to professionally or in life, time is the number 1 thing you've got.

You need to deploy as much of that as humanly possible.

When you have not achieved the things that you want to happen in life, and it is because of time that you haven't wanted to put into these platforms or worlds, that is a massive mistake.

For everybody in this room, you will sit back in 20, 30 years and regret if you didn't execute in this era.

And by the way, I don't want to hear that this is for 20 and 30 year olds.

40, 50, 60, 70, it's an equal playing field if you're willing to be a practitioner and understand the ecosystem that I've been speaking about tonight.

I'm spending so much time with 40 to 60 year old executives who are dwelling and are upset and tell me dumb shit like, but Gary, I didn't grow up with this shit.

My friends, I want you to become historians of marketing.

I want you to also understand what marketing is.

We have confusion in the marketplace of marketing and branding versus sales.

We have a lot of people in this room that are digital natives and they really understand sales.

They understand how you convert and change things and things of that nature.

But what they don't do is actually brand and market.

And if your business is growing, you have to have a healthy balance of marketing and sales and branding.

If I had 1 plea for the collective room tonight from a marketing and branding and business standpoint, it is that we have to understand the following, and this is tough for the digital landscape, but very easy for the Madison Avenue landscape.

The 1 thing that we all trade on in this room, no matter how and what you do, Whether you're B2B or B2C, whether you sell sneakers or wine or books or your services, no matter what, we are all tied to attention.

But once you have my attention, that Creative is the variable.

1 amazing thing about B2B, we, and I'm in it now with VaynerMedia, we know the name of the customer.

We get real lazy and we send bulk fucking emails on LinkedIn fucking in.

If you're willing to pledge to no more bulk email horseshit spec email on LinkedIn, stand up so I can clap for you personally.

In 1997, I had a 200,000 person email newsletter for Wine Library and winelibrary.com that had 91.3% open rates.

Not because I was a hero, but because email marketing hadn't existed yet.

The thing that I'm most fascinated by is that I know as a marketer, and I'm a marketer, as a marketer, the number 1 thing, the thing that I know more than the sun will come up tomorrow, is that marketers ruin everything.

You show me attention and I'll show you a place that I want to sell and that's how it gets changed.

If you're in a B2B environment, you have to run Facebook ads and you have to do it now.

And first and foremost, you're not gonna outsource it to somebody else.

You're not gonna find little Susie that's 23 in the office and be like, you, you're young, you know social media.

You're gonna actually spend 10 hours and read and watch videos.

So many people are like, Gary, but I don't know how to use the Instagram product.

You go to Google and you search it, fuck face.

Anything you don't know, you can search in 2 seconds.

Everybody's crippled, like they don't know.

You become a practitioner, you actually deploy the Facebook ads yourself so you have some ability and knowledge so somebody can't hose you.

You need to be the person that knows it the best.

I want you to target the employees of that company.

Now you know you're targeting 15, 17, 22 different businesses.

If you want to get really crazy, you target them 1 by 1 and you make videos or pictures just for that company.

But if you want scale, you can put them all in a bucket.

And now you're gonna make a video or a picture, you know, a billboard or print ad or a television commercial.

And what you're gonna do is you're gonna make the creative start with, does your CFO know?

You know exactly who in that organization, in that organization, is the person that needs to see that content.

And you're gonna start the video or your picture with that statement, and I promise you, for hundreds of dollars, depending on the size of your business, sometimes for thousands of dollars, that person is gonna get 12 to 25 to 100 people forwarding them that piece of content and that piece of content will be the gateway drug to your sales team to convert and close.


Speaker 0: If you understand and start respecting both art and science, math and creative, equally, friction, creating that diamond, you will be a successful marketer over the next decade. If you have not achieved what you want to professionally or in life, time is the number 1 thing you've got. You need to deploy as much of that as humanly possible. That is the asset. When you have not achieved the things that you want to happen in life, and it is because of time that you haven't wanted to put into these platforms or worlds, that is a massive mistake.

It's the 1 asset you have. Not everybody in this room has money. It's true. For everybody in this room, you will sit back in 20, 30 years and regret if you didn't execute in this era. And by the way, I don't want to hear that this is for 20 and 30 year olds.

40, 50, 60, 70, it's an equal playing field if you're willing to be a practitioner and understand the ecosystem that I've been speaking about tonight. I'm spending so much time with 40 to 60 year old executives who are dwelling and are upset and tell me dumb shit like, but Gary, I didn't grow up with this shit. Neither did I, Alice. My friends, I want you to become historians of marketing. I want you to also understand what marketing is.

We have confusion in the marketplace of marketing and branding versus sales. We have a lot of people in this room that are digital natives and they really understand sales. They understand optimization, UI, UX. They understand cost per click. They understand how you convert and change things and things of that nature.

But what they don't do is actually brand and market. And if your business is growing, you have to have a healthy balance of marketing and sales and branding. If I had 1 plea for the collective room tonight from a marketing and branding and business standpoint, it is that we have to understand the following, and this is tough for the digital landscape, but very easy for the Madison Avenue landscape. Creative is the variable of success. The 1 thing that we all trade on in this room, no matter how and what you do, Whether you're B2B or B2C, whether you sell sneakers or wine or books or your services, no matter what, we are all tied to attention.

We are all battling for your attention. But once you have my attention, that Creative is the variable. 1 amazing thing about B2B, we, and I'm in it now with VaynerMedia, we know the name of the customer. We know the businesses we want. We even know the decision maker we want.

The problem is we suck. We get real lazy and we send bulk fucking emails on LinkedIn fucking in. Can we make a pledge tonight? Actually, you know what, let's do this. If you're willing to pledge to no more bulk email horseshit spec email on LinkedIn, stand up so I can clap for you personally.

In 1997, I had a 200,000 person email newsletter for Wine Library and winelibrary.com that had 91.3% open rates. Not because I was a hero, but because email marketing hadn't existed yet. The thing that I'm most fascinated by is that I know as a marketer, and I'm a marketer, as a marketer, the number 1 thing, the thing that I know more than the sun will come up tomorrow, is that marketers ruin everything. You show me attention and I'll show you a place that I want to sell and that's how it gets changed. If you're in a B2B environment, you have to run Facebook ads and you have to do it now.

And first and foremost, you're not gonna outsource it to somebody else. You're not gonna find little Susie that's 23 in the office and be like, you, you're young, you know social media. You're not gonna do that. You're gonna actually spend 10 hours and read and watch videos. It's crazy you can learn anything.

So many people are like, Gary, but I don't know how to use the Instagram product. I'm like, I get it. You go to Google and you search it, fuck face. Okay? That's what you do.

It's not super complicated. It's crazy. Anything you don't know, you can search in 2 seconds. Everybody's crippled, like they don't know. It's fucking there.

You become a practitioner, you actually deploy the Facebook ads yourself so you have some ability and knowledge so somebody can't hose you. You need to be the person that knows it the best. 1 more time, B2B, raise your hands. You guys know who you're going after. I want you to target the employees of that company.

1 by 1, the employees. Now, you take a step back. Now you know you're targeting 15, 17, 22 different businesses. If you want to get really crazy, you target them 1 by 1 and you make videos or pictures just for that company. But if you want scale, you can put them all in a bucket.

And now you're gonna make a video or a picture, you know, a billboard or print ad or a television commercial. And what you're gonna do is you're gonna make the creative start with, does your CFO know? Does your CTO know? Does your CIO know? You know exactly who in that organization, in that organization, is the person that needs to see that content.

And you're gonna start the video or your picture with that statement, and I promise you, for hundreds of dollars, depending on the size of your business, sometimes for thousands of dollars, that person is gonna get 12 to 25 to 100 people forwarding them that piece of content and that piece of content will be the gateway drug to your sales team to convert and close. It works every time.

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