- Launch MVP quickly and iterate
- Get product into customers' hands and learn from their feedback
- Avoid getting distracted by surveys, interviews, competitors, fundraising, and hiring
- Putting a product in front of users is the only way to truly learn about them

With the MVP, the best advice is to actually launch something quickly and iterate.

Get a product into the hands of your customers and then learn whether it helps them or doesn't and then iterate it and improve it over time.

The wrong answer is to do a hundred surveys and 600 user interviews and contact every single 1 of the competitors and spend, you know, a year fundraising and hire a hundred people and, you know, all these other things that you can distract yourself with, that it might appear like other smart things, but in reality, they really don't highlight the most important point about an MVP, which is you'd only really start learning about your user when you put a product in front of them.


Speaker 0: With the MVP, the best advice is to actually launch something quickly and iterate. Get a product into the hands of your customers and then learn whether it helps them or doesn't and then iterate it and improve it over time. The wrong answer is to do a hundred surveys and 600 user interviews and contact every single 1 of the competitors and spend, you know, a year fundraising and hire a hundred people and, you know, all these other things that you can distract yourself with, that it might appear like other smart things, but in reality, they really don't highlight the most important point about an MVP, which is you'd only really start learning about your user when you put a product in front of them.

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Launch quickly, and iterate.