- Many founders overthink their first product launch
- They believe they only have one chance to launch perfectly
- But most startups launch and no one cares
- If it takes too long to launch, the startup may fail before getting another chance
- Launching should be seen as a daily activity, in the same spirit of always be shipping.

I want to change the way you think about launching.

Most founders overthink their first launch.

They think they have just 1 shot at launching their product publicly and that the messaging has to be perfect or that no 1 will ever buy or use or invest in their product.

I talk to founders constantly who lovingly prepare their launch for months.

But if you're like most startups, you'll launch something and no 1 will care.

And if it takes you 6 months to get the first version of your product in front of anyone, your startup may be dead before you get another chance to launch.

So in the same spirit of always be shipping, I want you to think about launching as something that you do every day.


Speaker 0: I want to change the way you think about launching. Most founders overthink their first launch. They think they have just 1 shot at launching their product publicly and that the messaging has to be perfect or that no 1 will ever buy or use or invest in their product. I talk to founders constantly who lovingly prepare their launch for months. But if you're like most startups, you'll launch something and no 1 will care.

And if it takes you 6 months to get the first version of your product in front of anyone, your startup may be dead before you get another chance to launch. So in the same spirit of always be shipping, I want you to think about launching as something that you do every day.

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Change the way you think about launching.