Salespeople who are successful learn to genuinely care about their customers and their lives, breaking down the barrier between them. By understanding how their product can benefit the customer personally, they are able to create lasting relationships and make a positive impact.

If I've learned from the folks that I think are best at sales, is they learn to break down the barrier between salesperson and customer relationship and actually genuinely care about the other person and their life and what they're doing.

So say you're selling to small businesses, you're selling to coffee shops or something.

If you actually care about the owner and you know their life story, and you can see how the software that you're selling them might help them stay in business longer or help pay their employees or what have you.

And take it on a personal level, such that even if you left that job, even if you sold your company or left the company, you would still remember fondly the people that were your customers and how you were able to help them.


Speaker 0: If I've learned from the folks that I think are best at sales, is they learn to break down the barrier between salesperson and customer relationship and actually genuinely care about the other person and their life and what they're doing. So say you're selling to small businesses, you're selling to coffee shops or something. If you actually care about the owner and you know their life story, and you can see how the software that you're selling them might help them stay in business longer or help pay their employees or what have you. And take it on a personal level, such that even if you left that job, even if you sold your company or left the company, you would still remember fondly the people that were your customers and how you were able to help them. That's real.

And you can do that. Real. Yeah. And you can do it.

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Learn to truly care about your customers.