- Many people starting their own startups try to make it seem like a big company with lots of employees and customer support.
- However, it is actually powerful for customers to talk directly to the founder and creators of the software they use.
- Big companies cannot provide this personal connection.

A lot of folks, especially if they worked at 1 of these big companies, their first instinct right when they start out is to pretend that their startup is a big company, pretend that it looks like it has a bunch of employees, pretend that there's a customer support rep that's not them, and recreate the whole weird Rube Goldberg machine of talking to customers that they saw elsewhere.

And something incredibly powerful is that people like to talk to the founder of companies.

And they like to talk to the people that make software that they use.

And they like to feel listened to and they like to feel heard.


Speaker 0: So check this out. A lot of folks, especially if they worked at 1 of these big companies, their first instinct right when they start out is to pretend that their startup is a big company, pretend that it looks like it has a bunch of employees, pretend that there's a customer support rep that's not them, and recreate the whole weird Rube Goldberg machine of talking to customers that they saw elsewhere. Yes. Right? And again, it makes intuitive sense.

Makes intuitive sense. But what if the opposite were the case? And something incredibly powerful is that people like to talk to the founder of companies. Who knew? And they like to talk to the people that make software that they use.

Yes. And they like to feel listened to and they like to feel heard. And that's unique. And the big companies can't do that.

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Being accessible is one of the major advantages startups have over big companies.