- Launching a startup requires continuous effort and repetition
- Movie launches create a false impression of startup launches
- Startup launches initially receive little attention, but can eventually become highly successful

In real life, you put out a launch and most people don't care most

Well, the movie analogy is so perfect because when you think about the launches that most people experience, I think 1 of the most famous types of launch that you would see in the world is a movie launch, right?

That gives you the exact opposite of impression of how a startup is, right?

It's like whole bunch of press, whole bunch of hoopla, a whole bunch of people watching that movie quickly and then it fading to nothing over the course of like a month or 2.

Whereas a startup is the exact opposite of that.

It's like a whole bunch of nobody gives a shit for a really long time and then some 0.10 years from now everyone really cares.


Speaker 0: In real life, you put out a launch and most people don't care most

Speaker 1: of the time. And you just have to

Speaker 0: keep launching over and over and

Speaker 1: over again. And like, that's the work, right? Well, the movie analogy is so perfect because when you think about the launches that most people experience, I think 1 of the most famous types of launch that you would see in the world is a movie launch, right? It's a movie premiere. That gives you the exact opposite of impression of how a startup is, right?

It's like whole bunch of press, whole bunch of hoopla, a whole bunch of people watching that movie quickly and then it fading to nothing over the course of like a month or 2. Whereas a startup is the exact opposite of that. It's like a whole bunch of nobody gives a shit for a really long time and then some 0.10 years from now everyone really cares.

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What they forget to mention about "overnight success" is the years of work it took to get there.