- Paul Buchheit, a partner at Y Combinator and early employee at Google, spoke at an event in London.
- He advised startups to seek deep appeal and create something that a few people love, even if most people don't get it right away.
- He emphasized that technology is more than just transistors and algorithms, it is the patterns in our heads that drive the world.
- Buchheit warned against being limited by experience, dogma, and ideology, and encouraged thinking outside of established beliefs.
- He discussed the importance of clearing out negative voices in our minds and accepting setbacks as opportunities for growth.
- Buchheit shared that he invests in startups that take the more interesting path, even if it may seem unconventional.

- The speaker invested in a startup called Justin.tv, which eventually became Twitch.tv and focused on video game streaming.
- The speaker believes that interestingness is a useful signal in startups and that great startups exist in a space of productive uncertainty.
- The speaker joined Google in 1999 because they believed they could learn a lot, even though they expected Google to fail against AltaVista.
- The speaker advises to love what you do instead of just doing what you love, as it changes how you approach tasks and leads to greater intrinsic and extrinsic rewards.
- The speaker emphasizes the importance of maintaining a meaningful and inspiring vision in startups.
- The speaker encourages having potentially impossible goals and shedding outdated thinking in order to innovate.
- The speaker believes that startups are more than just about making money and that they have the potential to transform the world.
- The speaker's impossible goal is to create a world where everyone has adequate food, housing, education, and healthcare, and to put an end to wage slavery.
- The speaker believes that by setting everyone free, there will be an unprecedented boom in human creativity and ingenuity.
- The speaker calls for the need to learn how to get along with each other and with ourselves and to work towards improving existing systems and patterns.
- The speaker highlights the importance of starting small and embracing unexpected ways of innovation.
- The speaker mentions the dismissals of the personal computer and Instagram as examples of underestimating the potential impact of certain technologies.

- The speaker talks about the success of a startup with over 200 million users in less than 4 years.
- They encourage not being discouraged by others who dismiss your efforts as trivial.
- The patterns presented are about developing an independent mind and moving forward with conviction.
- The speaker ends with a quote about a journey beginning with a single step.

- Paul Buchheit, a partner at Y Combinator and early employee at Google, spoke at an event in London. 
- He advised startups to create something that a few people love, even if most people don't get it right away. 
- Buchheit emphasized that technology is more than just transistors and algorithms, it is the patterns in our heads that drive the world. 
- He warned against being limited by experience, dogma, and ideology, and encouraged thinking outside of established beliefs. 
- Buchheit discussed the importance of clearing out negative voices in our minds and accepting setbacks as opportunities for growth. 
- He invests in startups that take the more interesting path, even if it may seem unconventional. 
- The speaker believes that interestingness is a useful signal in startups and that great startups exist in a space of productive uncertainty. 
- The speaker advises to love what you do instead of just doing what you love, as it changes how you approach tasks and leads to greater rewards. 
- The importance of maintaining a meaningful and inspiring vision in startups is emphasized. 
- The speaker encourages having potentially impossible goals and shedding outdated thinking in order to innovate. 
- Startups have the potential to transform the world beyond just making money. 
- The speaker's impossible goal is to create a world where everyone has adequate food, housing, education, and healthcare, and to put an end to wage slavery. 
- By setting everyone free, there will be an unprecedented boom in human creativity and ingenuity. 
- The need to learn how to get along with each other and with ourselves, and to improve existing systems and patterns is highlighted. 
- Starting small and embracing unexpected ways of innovation is important. 
- The speaker mentions dismissals of personal computer and Instagram as examples of underestimating the potential impact of certain technologies. 
- The success of a startup with over 200 million users in less than 4 years is mentioned. 
- The importance of developing an independent mind and moving forward with conviction is emphasized. 
- The speaker ends with a quote about a journey beginning with a single step.

Talk at Startup School Europe 2014 at The Brewery in London

I'm very, very excited to introduce our next speaker.

Paul Buchheit is 1 of my partners at Y Combinator.

He also was 1 of the very early employees at Google, where he's known as the inventor of Gmail and the creator of the Don't Be Evil motto.

He also started a startup shortly after leaving Google called Friend Feed, which was acquired by Facebook.

My favorite thing about Paul, though, is that he was an early angel investor in Justin.tv and really helped keep us alive in the early days.

So please welcome Paul Buhite to the stage.

I was eager to come speak here just for no other reason than to visit.

So you've heard a lot of great startup advice today, and this is going to be something else.

So I often advise startups that it's better to seek deep appeal, to create something that a few people love, even if most people don't get it right away.

In that spirit, I've decided to share the technology and dreams that matter to me with the hope that it will be very appealing to the right person.

This is, after all, a business defined by outliers.

Someone in this room is going to create something very important.

We talk a lot about technology and its ability to transform and improve the world.

But technology is more than just the transistors and algorithms.

The technology that really drives the world are the patterns in your head.

Those are the patterns that give rise to the patterns in silicon, the patterns in our society, and our whole concept of reality.

Change those patterns and you change your world.

Maybe not overnight, but like steering the rudder on a great ship, a small change now makes a big difference later.

We often sweat life's big decisions, but it's the little decisions that matter the most.

The ones we make thousands of times a day, often without even realizing it.

The big decisions are the inevitable result of those small decisions.

They steered the ship into port, created the conditions that gave rise to the situation.

And then perhaps we feel that our hand has been forced.

The big decision must be made, but really it was made by the thousands of small decisions leading up to it.

The things I try to keep top of mind and return to when I'm stuck, confused, or doubtful.

It's an effort to tune and improve my patterns, my technology.

If you take this all on my authority, then you're missing the point.

If I believe that I already know the answer and possess the truth, then I'm not genuinely open to learning larger truths.

We already know that an idea or business won't work.

This is 1 reason that naive young founders are often the ones who start the most successful companies.

They just don't know any better, and they're often too arrogant to listen to those who do.

I don't want to downplay the value of experience.

This whole event is about sharing and learning from the experiences of others.

Just because it didn't work in the past doesn't mean it won't work in the future.

Likewise, what worked before may not work again.

This is especially important for startup founders.

The best opportunities live in our collective blind spots.

To most, they appear to be bad ideas or simply unimportant.

If everyone could see the opportunity, someone else would have already taken it.

In 1997, Larry and Sergey tried to sell Google for a million dollars.

Fortunately, they were unable to find a buyer.

The conventional wisdom of the time was that search was neither important nor valuable.

Of course, experience isn't the only danger.

They provide us with the answers and put boundaries around our thinking.

Ignoring the dogma invites ridicule or even punishment.

I suspect that's why more ideological societies are less innovative.

If we aren't free to wander outside the realms of conventional thinking, then we won't happen upon the opportunities that others have missed.

From the inside, it simply looks like truth and reality.

Watch out for any belief that limits the range of your thinking and exploration.

They are useful tools, but just as often, work to keep us tracked inside of exclusionary belief systems.

If you believe yourself to be a rational person, then you're in the trap.

To be innovative in our work, we need to evade the limitations of established thinking.

For those of you who aren't familiar with operating system internals, Daemons are computer programs that run in the background performing various services, often invisible to the user.

Sometimes they get out of control and start consuming all of the machine's memory, processor, or other computing resources.

This is 1 reason why your computer or phone often works better after a reboot.

I like this analogy for the same kinds of loops that operate in our brains, like when a song gets stuck in your head.

The more insidious loops are the voices of doubt, anger, and self-loathing that infect our minds.

Often they are the internalized voices of our parents, peers, the media, or just random people on the Internet.

Other times they pose as our own voice, possibly 1 that has been there for as long as we can remember.

Either way, these loops are often parasitic and limiting.

Anytime we take a risk or move in a new direction, they are there to doubt and criticize us.

Any time we seek to escape dogma, they are there to ridicule and condemn us.

Creating an innovative new product often means spending years working on something that most people doubt the value of.

It's hard to do that with a head full of noise, voices telling us that we're being foolish and that we should just cut our losses.

Before we launched Gmail, many people inside of Google thought that the whole project should be scrapped.

1 notable executive predicted that we would never even get to a million users.

In order to grow, be free, and reclaim our mental resources, it helps to clear out those voices.

It's simple yet very difficult, because they'll keep coming back.

Observe your breath and enjoy a moment of stillness in your mind.

The voices that keep interrupting the silence are the runaway processes.

Keep dismissing them until there aren't any left.

Instead of filling them with Flappy Bird or Facebook, take the opportunity to find a calm and clear mind.

Even if you don't always succeed, it's the practice that matters.

Continuing to assert their own importance is 1 way they survive.

When we're taking risks and trying something new, we should expect that it often won't work out the way we had planned.

And even if we try to keep our lives narrow and risk-free, things still won't work out the way we had planned.

We can get angry and frustrated and stuck, or we can accept and move forward, assuming that whatever happened is somehow for the best.

I found that this is a great predictor of success among startups.

They all face setbacks, but some are able to take those setbacks and use them to their advantage.

Others just keep slamming their head against the same wall, never making any real progress.

Here in London, they turned the taxi strike into a huge growth opportunity for themselves.

In my own life, I've observed that many of the best things are rooted in some of the worst events, and that I would not have 1 without the other.

But this is about the small decisions more than the big ones.

Every day is full of setbacks and disappointments, but I do my best to say yes and thank you, accepting it as a gift, however improbable that may seem at the time.

This pattern has an almost magical way of transforming reality and maintaining the forward flow of life.

The ability to accept a greater range of outcomes opens the door to pattern number 4.

People often decide, People often ask how I decide which startups to invest in.

There's no simple answer, but this is a big part of it.

When I heard about Justin.tv in early 2007, my first response was to laugh and ask if they were serious.

The plan at the time was for Justin Kahn, that's Justin who was just up here, to attach a camera to his head and stream it live on the internet 24-7.

It seemed a little insane, but I was very curious to find out what would happen.

I found that kind of interestingness is a very useful signal.

The immediate answer to what would happen was a lot of people trolling Justin.

Next, they added the ability for anyone to stream their lives.

Most of it was boring or possibly illegal.

But 1 thing really caught on, video game streaming.

Eventually they changed their name to Twitch.tv to focus exclusively on competitive gaming.

They are now 1 of the most valuable properties on the Internet.

Their average daily viewer watches over 100 minutes per day, and they are the fourth largest source of U.S.

Internet traffic after Netflix, Google, and Apple.

I mainly invested because it sounded like an interesting experiment, and the founders seemed to genuinely believe that they were onto something.

Interestingness is a sign of unexplored or underexplored territory.

If I already know what the outcome is going to be, that's not very interesting.

If it's completely random, like gambling, that's also not very interesting.

But I find that great startups exist in a space of productive uncertainty.

Regardless of whether they succeed or fail, I'm likely to learn something interesting.

That was my logic when joining Google in 1999.

I expected that they would likely get squashed by the much larger AltaVista.

But the people were really smart, so I believed that I could learn a lot in the process.

In fact, I can guarantee success by simply redefining success to include learning something interesting.

In this way, I've always succeeded and also learned a lot.

If your startup has only 1 definition of success, then you're setting yourself up for failure.

It's tragic how many people are sacrificing their lives on some startup that they don't really care about in pursuit of some external success they'll likely never achieve.

Personally, I think it's a mistake, which leads me to pattern number 5.

It's often said that you should do what you love, but that's mostly bad advice.

It encourages people to grind away their lives in pursuit of some mostly unattainable goal, such as being a movie star or a billionaire startup founder.

And even if they do make it, often reality is nothing like they imagined it would be, so they're still unhappy.

As with the other patterns, it's meant to guide the small decisions that we make every moment of every day.

It's less about changing what you do and more about changing how you do it.

1 of the problems with having a goal-oriented, extrinsic mindset is that it treats the time between now and task completion as an annoying obstacle to be endured.

If you're doing something that's difficult, uncertain, and takes a long time, such as building a new product or company, and you have that mindset, then you're likely gambling away a big chunk of your life.

Subconsciously, you may also compensate by choosing smaller, more realistic goals.

When I was working long hours at Google, it wasn't because they were whipping us to work harder.

I was doing it because I genuinely love building things.

It wasn't all fun, of course, but I typically enjoyed at least 80% of my day.

Do what you love treats what you love as a fixed thing, but it's not.

I would sometimes force myself to run a few miles because it's supposed to be healthy, but I never liked it.

Then I read a book that said we were born to run and that it can be fun.

Inspired, I decided to try running just for fun, focus on the quality of every step, and forget about the goal completion aspect of it.

Very quickly, I learned to enjoy running, and over time, I've transformed my entire relationship with fitness and exercise to be oriented more towards enjoyment.

Naturally, this more intrinsic approach ultimately improves the quality of our efforts, which generally leads to greater extrinsic rewards as well.

Intrinsic motivation and extrinsic motivation are best when they are both pointed in the same direction.

Real work always seems to involve a certain amount of unpleasant grinding effort, though, and Startups often have a lot of it.

It's 5% cute, adorable moments and 95% dirty diapers and vomit.

The key to loving these more unpleasant moments is meaning.

If we genuinely care about and believe in our mission, then those difficult times begin to take on a more heroic quality.

Although it's critical for a startup to have very immediate and actionable plans, such as write code and talk to users, I believe it's also important to maintain a meaningful and inspiring vision.

The sixth and final pattern for today is 1 that I borrowed from Google.

Maintain a healthy disregard for the impossible.

I think Larry Page learned this as a kid at summer camp, and to me it represents the true innovative spirit of the company.

Now that Google is huge, and many have grown cynical about the company, it's easy to dismiss such things.

But I remember when it was a tiny startup that nobody had heard of, and I had to explain to people that it was like Yahoo, minus all of the features other than search.

People would just give me this sad look that seemed to say, I'm sorry, you can't get a real job.

But inside the company, there were these absurdly ambitious ideas that made it feel like we were going to take over the world.

Larry wanted to store and search the whole web in memory, even though our machines only had a quarter gigabyte of RAM.

It was unrealistic at the time, But Moore's law moves fast and very soon we were doing it, but only because everyone's thinking was already oriented in that direction.

He also wanted self-driving cars that would deliver hamburgers.

That hasn't happened yet, but I bet it will.

For me, potentially impossible goals are much more inspiring than realistic ones.

I'd rather fail at something awesome than succeed at something inconsequential.

As with many of the other patterns, this 1 is about continually shedding the limitations of outdated thinking.

When I decided to write the Gmail interface in JavaScript, pretty much everyone who knew anything about JavaScript or web browsers told me that it was a bad idea.

It had been tried in the past and always ended in disaster.

And fortunately, I was in an environment where doing impossible things was not just permitted, but encouraged.

After we launched, the impossible quickly became the new normal, completely changing how we think about web apps.

For me, startups are more than just a clever way to make money.

They're machines for harnessing the fire of human self-interest, creating a self-sustaining reaction capable of rapidly transforming the world.

Self-interest is often treated as if it were dirty or wrong.

But NASA didn't get to the moon by vilifying gravity.

It's often assumed that business is all about money.

But to me, that's like saying that rockets are all about rocket fuel.

You won't even make it off the launch pad without fuel.

But that myopic view misses out on the larger purpose and mission of the machine.

Certainly, some businesses really are about nothing more than making money.

But among the truly significant founders I've known, there's always a larger purpose.

It's not just a nihilistic pursuit of rocket fuel.

Before I finish, I want to mention my impossible goal.

We now, for the first time ever, have the technology and resources necessary to make the world a great place for everyone.

We can provide adequate food, housing, education, and healthcare for everyone using only a fraction of our labor and resources.

This means that we can put an end to wage slavery.

And I believe that everyone deserves the same freedom I have.

If done right, it's also economically superior, meaning that we will all have more wealth.

We often talk about how brilliant or visionary Steve Jobs was, but there are probably millions of people just as brilliant as he was.

The difference is that they likely didn't grow up with great parents, amazing teachers, and an environment where innovation was the norm.

Also, they didn't live down the street from Steve Wozniak.

When we set everyone free, we enable the outliers everywhere.

The result will be an unprecedented boom in human creativity and ingenuity.

First, we have to learn how to get along with each other and with ourselves.

I'm looking for full-stack hackers, people who understand that technology is more than just patterns and silicon.

The same patterns and systems of patterns exist everywhere.

Like the internal combustion engine, it's tremendously valuable and transformative, but it's not beyond improvement.

The same goes for government, religion, and everything else.

We have an incredible future ahead of us, but we won't get there by clinging to obsolete patterns.

As founders, we must start small and work with the grain of what is.

The path is never obvious, and innovation happens in the most unexpected ways.

The personal computer was originally dismissed as a toy.

And if you think Instagram is just a collection of photo filters, you're missing the big picture.

Maybe photo sharing won't lead directly to world peace, but helping people to see the world through the eyes of others looks like a step in the right direction to me.

And they grew to over 200 million users in less than 4 years.

As Richard Feynman said, the worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to.

Don't be discouraged by people who dismiss your efforts as trivial just because you aren't curing cancer or traveling to Mars.

The patterns I've presented today are about developing an independent mind, unburdened by the limitations of other people's thinking.

Then you can judge for yourself whether it is worthwhile and move forward with the conviction necessary to do something great.

A journey of a thousand miles begins with a single step.


Speaker 0: I'm very, very excited to introduce our next speaker. Paul Buchheit is 1 of my partners at Y Combinator. He also was 1 of the very early employees at Google, where he's known as the inventor of Gmail and the creator of the Don't Be Evil motto. He also started a startup shortly after leaving Google called Friend Feed, which was acquired by Facebook. My favorite thing about Paul, though, is that he was an early angel investor in Justin.tv and really helped keep us alive in the early days.

So please welcome Paul Buhite to the stage.

Speaker 1: Thank you, Justin. And thank all of you. I'm very excited to be here. London is an amazing city. I was eager to come speak here just for no other reason than to visit.

But it's good to talk to all of you. So you've heard a lot of great startup advice today, and this is going to be something else. So I often advise startups that it's better to seek deep appeal, to create something that a few people love, even if most people don't get it right away. In that spirit, I've decided to share the technology and dreams that matter to me with the hope that it will be very appealing to the right person. This is, after all, a business defined by outliers.

Someone in this room is going to create something very important. That's the person I'm hoping to reach. We talk a lot about technology and its ability to transform and improve the world. But technology is more than just the transistors and algorithms. Those are just patterns on silicon.

The technology that really drives the world are the patterns in your head. Those are the patterns that give rise to the patterns in silicon, the patterns in our society, and our whole concept of reality. Change those patterns and you change your world. Maybe not overnight, but like steering the rudder on a great ship, a small change now makes a big difference later. We often sweat life's big decisions, but it's the little decisions that matter the most.

The ones we make thousands of times a day, often without even realizing it. The big decisions are the inevitable result of those small decisions. They steered the ship into port, created the conditions that gave rise to the situation. And then perhaps we feel that our hand has been forced. The big decision must be made, but really it was made by the thousands of small decisions leading up to it.

We all know the power of defaults. This is about my defaults. The things I try to keep top of mind and return to when I'm stuck, confused, or doubtful. It's an effort to tune and improve my patterns, my technology. First, I don't know anything.

That's a warning. If you take this all on my authority, then you're missing the point. You must own your own programming. Also, it's the first pattern. If I believe that I already know the answer and possess the truth, then I'm not genuinely open to learning larger truths.

This is the danger of experience. We already know better. We already know that an idea or business won't work. This is 1 reason that naive young founders are often the ones who start the most successful companies. They just don't know any better, and they're often too arrogant to listen to those who do.

I don't want to downplay the value of experience. This whole event is about sharing and learning from the experiences of others. But don't be limited by our experiences. Just because it didn't work in the past doesn't mean it won't work in the future. Likewise, what worked before may not work again.

This is especially important for startup founders. The best opportunities live in our collective blind spots. To most, they appear to be bad ideas or simply unimportant. If everyone could see the opportunity, someone else would have already taken it. In 1997, Larry and Sergey tried to sell Google for a million dollars.

Fortunately, they were unable to find a buyer. The conventional wisdom of the time was that search was neither important nor valuable. Of course, experience isn't the only danger. Dogma and ideology are even worse. They provide us with the answers and put boundaries around our thinking.

Ignoring the dogma invites ridicule or even punishment. I suspect that's why more ideological societies are less innovative. If we aren't free to wander outside the realms of conventional thinking, then we won't happen upon the opportunities that others have missed. Escaping dogma is hard. From the inside, it simply looks like truth and reality.

Watch out for any belief that limits the range of your thinking and exploration. This includes logic and reason. They are useful tools, but just as often, work to keep us tracked inside of exclusionary belief systems. If you believe yourself to be a rational person, then you're in the trap. To be innovative in our work, we need to evade the limitations of established thinking.

Which brings me to the second pattern. Kill all daemon processes. For those of you who aren't familiar with operating system internals, Daemons are computer programs that run in the background performing various services, often invisible to the user. Sometimes they get out of control and start consuming all of the machine's memory, processor, or other computing resources. This is 1 reason why your computer or phone often works better after a reboot.

I like this analogy for the same kinds of loops that operate in our brains, like when a song gets stuck in your head. The more insidious loops are the voices of doubt, anger, and self-loathing that infect our minds. Often they are the internalized voices of our parents, peers, the media, or just random people on the Internet. Other times they pose as our own voice, possibly 1 that has been there for as long as we can remember. Either way, these loops are often parasitic and limiting.

Anytime we take a risk or move in a new direction, they are there to doubt and criticize us. Any time we seek to escape dogma, they are there to ridicule and condemn us. Creating an innovative new product often means spending years working on something that most people doubt the value of. It's hard to do that with a head full of noise, voices telling us that we're being foolish and that we should just cut our losses. Before we launched Gmail, many people inside of Google thought that the whole project should be scrapped.

1 notable executive predicted that we would never even get to a million users. We can't let those people drag us down. In order to grow, be free, and reclaim our mental resources, it helps to clear out those voices. It's simple yet very difficult, because they'll keep coming back. But with practice we get better.

Right now, stop. Observe your breath and enjoy a moment of stillness in your mind. The voices that keep interrupting the silence are the runaway processes. Keep dismissing them until there aren't any left. Our days are full of spare moments.

Instead of filling them with Flappy Bird or Facebook, take the opportunity to find a calm and clear mind. Even if you don't always succeed, it's the practice that matters. Walking in nature also helps. The voices will resist, of course. Continuing to assert their own importance is 1 way they survive.

My response? Yes, and thank you. That's the third pattern. Life rarely goes the way we want it to. When we're taking risks and trying something new, we should expect that it often won't work out the way we had planned.

And even if we try to keep our lives narrow and risk-free, things still won't work out the way we had planned. We can get angry and frustrated and stuck, or we can accept and move forward, assuming that whatever happened is somehow for the best. I found that this is a great predictor of success among startups. They all face setbacks, but some are able to take those setbacks and use them to their advantage. Others just keep slamming their head against the same wall, never making any real progress.

Uber has been rather masterful at this. Here in London, they turned the taxi strike into a huge growth opportunity for themselves. In my own life, I've observed that many of the best things are rooted in some of the worst events, and that I would not have 1 without the other. But this is about the small decisions more than the big ones. Every day is full of setbacks and disappointments, but I do my best to say yes and thank you, accepting it as a gift, however improbable that may seem at the time.

This pattern has an almost magical way of transforming reality and maintaining the forward flow of life. The ability to accept a greater range of outcomes opens the door to pattern number 4. Choose the more interesting path. Oh, you know what? I had slides.

I don't know anything. Clearly. I also didn't make these slides. Kevin did it for me. Kill all daemon processes.

Yes, and thank you. Choose the more interesting path. People often decide, People often ask how I decide which startups to invest in. There's no simple answer, but this is a big part of it. When I heard about Justin.tv in early 2007, my first response was to laugh and ask if they were serious.

They said yes, so I offered to invest. The plan at the time was for Justin Kahn, that's Justin who was just up here, to attach a camera to his head and stream it live on the internet 24-7. It seemed a little insane, but I was very curious to find out what would happen. I found that kind of interestingness is a very useful signal. The immediate answer to what would happen was a lot of people trolling Justin.

Next, they added the ability for anyone to stream their lives. Most of it was boring or possibly illegal. But 1 thing really caught on, video game streaming. Eventually they changed their name to Twitch.tv to focus exclusively on competitive gaming. They are now 1 of the most valuable properties on the Internet.

Their average daily viewer watches over 100 minutes per day, and they are the fourth largest source of U.S. Internet traffic after Netflix, Google, and Apple. I had no idea that would happen. I mainly invested because it sounded like an interesting experiment, and the founders seemed to genuinely believe that they were onto something. Interestingness is a sign of unexplored or underexplored territory.

If I already know what the outcome is going to be, that's not very interesting. If it's completely random, like gambling, that's also not very interesting. But I find that great startups exist in a space of productive uncertainty. Regardless of whether they succeed or fail, I'm likely to learn something interesting. That was my logic when joining Google in 1999.

I expected that they would likely get squashed by the much larger AltaVista. But the people were really smart, so I believed that I could learn a lot in the process. In fact, I can guarantee success by simply redefining success to include learning something interesting. In this way, I've always succeeded and also learned a lot. If your startup has only 1 definition of success, then you're setting yourself up for failure.

It's tragic how many people are sacrificing their lives on some startup that they don't really care about in pursuit of some external success they'll likely never achieve. Personally, I think it's a mistake, which leads me to pattern number 5. Love what you do. It's often said that you should do what you love, but that's mostly bad advice. It encourages people to grind away their lives in pursuit of some mostly unattainable goal, such as being a movie star or a billionaire startup founder.

And even if they do make it, often reality is nothing like they imagined it would be, so they're still unhappy. Do what you love is in the future. Love what you do is right now. As with the other patterns, it's meant to guide the small decisions that we make every moment of every day. It's less about changing what you do and more about changing how you do it.

1 of the problems with having a goal-oriented, extrinsic mindset is that it treats the time between now and task completion as an annoying obstacle to be endured. If you're doing something that's difficult, uncertain, and takes a long time, such as building a new product or company, and you have that mindset, then you're likely gambling away a big chunk of your life. Subconsciously, you may also compensate by choosing smaller, more realistic goals. And that's unfortunate. Plus, it's unpleasant.

When I was working long hours at Google, it wasn't because they were whipping us to work harder. I would have quit. I was doing it because I genuinely love building things. It wasn't all fun, of course, but I typically enjoyed at least 80% of my day. Do what you love treats what you love as a fixed thing, but it's not.

I used to hate running. I would sometimes force myself to run a few miles because it's supposed to be healthy, but I never liked it. Then I read a book that said we were born to run and that it can be fun. Inspired, I decided to try running just for fun, focus on the quality of every step, and forget about the goal completion aspect of it. Very quickly, I learned to enjoy running, and over time, I've transformed my entire relationship with fitness and exercise to be oriented more towards enjoyment.

Naturally, this more intrinsic approach ultimately improves the quality of our efforts, which generally leads to greater extrinsic rewards as well. Intrinsic motivation and extrinsic motivation are best when they are both pointed in the same direction. Real work always seems to involve a certain amount of unpleasant grinding effort, though, and Startups often have a lot of it. It's like having a baby. It's 5% cute, adorable moments and 95% dirty diapers and vomit.

The key to loving these more unpleasant moments is meaning. If we genuinely care about and believe in our mission, then those difficult times begin to take on a more heroic quality. Although it's critical for a startup to have very immediate and actionable plans, such as write code and talk to users, I believe it's also important to maintain a meaningful and inspiring vision. The sixth and final pattern for today is 1 that I borrowed from Google. Maintain a healthy disregard for the impossible.

I think Larry Page learned this as a kid at summer camp, and to me it represents the true innovative spirit of the company. Now that Google is huge, and many have grown cynical about the company, it's easy to dismiss such things. But I remember when it was a tiny startup that nobody had heard of, and I had to explain to people that it was like Yahoo, minus all of the features other than search. People would just give me this sad look that seemed to say, I'm sorry, you can't get a real job. But inside the company, there were these absurdly ambitious ideas that made it feel like we were going to take over the world.

It was an exciting place to be. Larry wanted to store and search the whole web in memory, even though our machines only had a quarter gigabyte of RAM. It was unrealistic at the time, But Moore's law moves fast and very soon we were doing it, but only because everyone's thinking was already oriented in that direction. He also wanted self-driving cars that would deliver hamburgers. That hasn't happened yet, but I bet it will.

For me, potentially impossible goals are much more inspiring than realistic ones. I'd rather fail at something awesome than succeed at something inconsequential. As with many of the other patterns, this 1 is about continually shedding the limitations of outdated thinking. When I decided to write the Gmail interface in JavaScript, pretty much everyone who knew anything about JavaScript or web browsers told me that it was a bad idea. It had been tried in the past and always ended in disaster.

But times change fast. And fortunately, I was in an environment where doing impossible things was not just permitted, but encouraged. After we launched, the impossible quickly became the new normal, completely changing how we think about web apps. That's fun. For me, startups are more than just a clever way to make money.

They're machines for harnessing the fire of human self-interest, creating a self-sustaining reaction capable of rapidly transforming the world. Self-interest is often treated as if it were dirty or wrong. But NASA didn't get to the moon by vilifying gravity. It's often assumed that business is all about money. But to me, that's like saying that rockets are all about rocket fuel.

On some level, it's true. You won't even make it off the launch pad without fuel. But that myopic view misses out on the larger purpose and mission of the machine. Certainly, some businesses really are about nothing more than making money. But among the truly significant founders I've known, there's always a larger purpose.

It's not just a nihilistic pursuit of rocket fuel. Before I finish, I want to mention my impossible goal. We now, for the first time ever, have the technology and resources necessary to make the world a great place for everyone. We can provide adequate food, housing, education, and healthcare for everyone using only a fraction of our labor and resources. This means that we can put an end to wage slavery.

I don't have to work. I choose to work. And I believe that everyone deserves the same freedom I have. If done right, it's also economically superior, meaning that we will all have more wealth. We often talk about how brilliant or visionary Steve Jobs was, but there are probably millions of people just as brilliant as he was.

The difference is that they likely didn't grow up with great parents, amazing teachers, and an environment where innovation was the norm. Also, they didn't live down the street from Steve Wozniak. Economically, we don't need more jobs. We need more Steve jobs. When we set everyone free, we enable the outliers everywhere.

The result will be an unprecedented boom in human creativity and ingenuity. And now the impossible part. First, we have to learn how to get along with each other and with ourselves. I'm looking for full-stack hackers, people who understand that technology is more than just patterns and silicon. The same patterns and systems of patterns exist everywhere.

Capitalism is a technology. Like the internal combustion engine, it's tremendously valuable and transformative, but it's not beyond improvement. The same goes for government, religion, and everything else. We have an incredible future ahead of us, but we won't get there by clinging to obsolete patterns. As founders, we must start small and work with the grain of what is.

The path is never obvious, and innovation happens in the most unexpected ways. The personal computer was originally dismissed as a toy. And if you think Instagram is just a collection of photo filters, you're missing the big picture. Maybe photo sharing won't lead directly to world peace, but helping people to see the world through the eyes of others looks like a step in the right direction to me. And they grew to over 200 million users in less than 4 years.

That's larger than most countries. That's the power of a startup. As Richard Feynman said, the worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to. Don't be discouraged by people who dismiss your efforts as trivial just because you aren't curing cancer or traveling to Mars. The patterns I've presented today are about developing an independent mind, unburdened by the limitations of other people's thinking.

Then you can judge for yourself whether it is worthwhile and move forward with the conviction necessary to do something great. A journey of a thousand miles begins with a single step. Thank you. Thank you. Thank you.

Thank you.

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Paul Buchheit