- The speaker introduces Tim, a successful digital creator, and mentions his achievements such as selling 10 million books and having a popular podcast.
- Tim graduated from Princeton in 2000 and worked in data storage before starting a sports nutrition company.
- He sold the company in 2009 and wrote the book "The 4-Hour Workweek," which opened doors for him in angel investing.
- Tim started angel investing within 10 months of his book's release and made small investments to create valuable relationships and referrals.
- The speaker acknowledges Tim's successful angel investing track record, but specific companies are not mentioned.

- The speaker has made successful investments in companies like Uber, Shopify, Duolingo, Facebook, and Twitter.
- Their rule for investing is to choose companies that address a personal problem, that they understand and can be a power user of, and that they can confidently recommend.
- They view angel investing as a real-world MBA, where the skills, knowledge, and relationships gained will pay off in the long term.
- They emphasize the importance of choosing people to work with who pass the "beer test" and are enjoyable to be around.
- The speaker believes in increasing optionality and serendipity by being in the right location, such as moving to San Francisco for maximum opportunities.
- They have stepped away from angel investing because they want to focus on other creative pursuits and feel that the game has become more difficult.
- The speaker started a blog before their first book was published and used it as a way to connect with bloggers and promote their book.
- They started collecting email addresses in 2007 but didn't start sending emails until 2014.
- They value the flexibility of using an open-source platform like WordPress for their blog, allowing them to easily migrate their content if needed.
- The speaker emphasizes intentionality in their work and aims to create evergreen content in their books and podcast.

- The speaker prefers creating evergreen content that doesn't have an expiration date
- They started podcasting after feeling burned out from writing books
- They studied and learned from successful podcasters like Dan Carlin
- The speaker believes in testing and experimenting rather than following dogmatic rules
- They recommend recording a podcast to improve thinking and communication skills
- The speaker attributes their success as a podcaster to choosing a format they could persist in and keeping their content broad
- They emphasize the importance of endurance and focusing on the craft before monetization
- Email and podcasting are seen as content forms where creators have control over their own destiny.

- The speaker started gathering email contacts in 2007 and began sending out a short email newsletter called 5 Bullet Friday in 2015.
- The newsletter reinforces the podcast and provides interesting content to the audience.
- The speaker wants to have direct communication with the audience and not rely solely on social media platforms.
- They prefer to have a lean team and efficient processes to manage their work.
- The speaker's podcast preparation involves researching the guest, finding neglected topics, and creating a comfortable and open environment for conversation.
- They also ask guests for recommendations of other potential guests for the podcast.
- The speaker respects many podcasters for different reasons, including their storytelling abilities and preparation methods.

- Joe Rogan has become a category of his own in podcasting, experimenting with a new format and combining entertainment and in-depth interviews.
- Spotify's acquisition of podcast talent was a smart strategic decision, but it's not surprising that they backed off after gaining leverage.
- Spotify has grown significantly in encroaching on Apple's podcast player, but exact percentages are unknown.
- Twitter is used as a means of connecting with podcast guests, but its power as a distribution mechanism is uncertain.
- LinkedIn may become a powerful platform for broadcast, but having a clear focus is important to avoid getting lost in the changing algorithms.
- Tim Ferriss shares the books he has gifted the most and the purchase under $100 that has positively impacted his life.

- The speaker discusses the importance of practicality over appearance, using mittens as an example.
- They reflect on a failure in math competitions that humbled them and gave them perspective.
- The speaker mentions their book, "The 4 Hour Chef," which faced challenges but led to the creation of their podcast.
- They talk about their decision to switch from neuroscience to East Asian Studies and how it influenced their podcasting skills.
- The speaker emphasizes the importance of doing what energizes you and not regretting past choices.
- They discuss the need for individual responsibility in thinking and not being influenced by one group.
- The speaker shares their favorite question from their podcast guests and their answer, which is to not believe everything you think.
- They mention their best investment, Uber, and meeting influential bloggers at Blog Expo.
- The speaker shares that waiting and not getting deeply involved in problems has improved their life.
- They mention studying non-violent communication and the importance of taking a break during conflict.

- Tim Ferriss is a successful digital creator known for selling millions of books and having a popular podcast.
- He started angel investing after the success of his book "The 4-Hour Workweek" and has made successful investments in companies like Uber and Facebook.
- Tim believes in choosing investments that address a personal problem and that he can confidently recommend.
- He views angel investing as a valuable learning experience and emphasizes the importance of working with enjoyable people.
- Tim has stepped away from angel investing to focus on other creative pursuits.
- He started a blog before his first book was published and values the flexibility of using WordPress.
- Tim prefers creating evergreen content and started podcasting after feeling burned out from writing books.
- He believes in testing and experimenting, and recommends podcasting as a way to improve thinking and communication skills.
- Tim started gathering email contacts in 2007 and sends out a short email newsletter called 5 Bullet Friday.
- He wants to have direct communication with his audience and not rely solely on social media platforms.
- Tim's podcast preparation involves researching guests and creating a comfortable environment for conversation.
- He respects other podcasters and mentions Joe Rogan as a unique figure in the podcasting industry.
- Tim discusses Spotify's acquisition of podcast talent and the growth of the platform in competing with Apple.
- He also mentions the uncertain power of Twitter and the potential of LinkedIn as a broadcasting platform.
- Tim shares his favorite books and a purchase under $100 that has positively impacted his life.
- He reflects on past failures and the importance of doing what energizes you.
- Tim emphasizes the need for individual responsibility in thinking and not being influenced by one group.
- He shares his favorite question from podcast guests and mentions his best investment, Uber.
- Tim believes that waiting and not getting deeply involved in problems has improved his life.
- He mentions studying non-violent communication and the importance of taking breaks during conflicts.

Brought to you by:
Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/Tim
Secureframe automated security and privacy compliance platform: https://secureframe.com/
AG1 all-in-one nutritional supplement: https://drinkag1.com/tim

Resources from this episode: https://tim.blog/2023/07/19/bill-gurley-interviews-tim-ferriss/

Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.

[00:00] Intro
[00:16] From Princeton to podcasting
[01:28] How a disenchanted entrepreneur became a reluctant author
[08:19] Angel investing and The 4-Hour Body
[10:43] Investing rulesets and takeaways
[13:23] How a choice location maximizes serendipity
[15:00] Why did I back away from angel investing?
[16:55] Entering the blogosphere
[21:47] Why podcasting?
[23:23] Early and enduring lessons for improving the craft
[26:35] What makes a successful podcaster?
[30:07] The power of direct communication with one’s audience
[32:59] Leveraging a lean infrastructure
[34:49] Helpful steps for effective interview prep
[39:37] Respected podcasting peers
[42:43] Spotify’s foray into podcasting territory
[45:06] Twitter and LinkedIn
[48:28] Books most gifted
[49:24] Most positively effective purchase of $100 or less
[50:49] Favorite failure
[53:17] Billboard
[54:19] Best investment ever made
[55:02] Most life-improving new belief, behavior, or habit

Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/
Follow the Tim Ferriss Podcast: https://tim.blog/podcast/
Visit the Tim Ferriss Blog: https://tim.blog/
Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/
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Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/

It's awesome to have the opportunity to turn the tables on Tim and interview.

I was just recently on Tim's podcast, and so I actually suggested this before that so that it would keep him honest when we were going earlier.

Tim, a lot of you, I assume, all know who he is.

He's 1 of the most celebrated and decorated successful digital creators of our time.

He sold 10 million books, I got a list here.

He's got 2000000 email subs, over a thousand blog posts, 7000000 followers on social media, and his podcast is about to pass a billion downloads.

And so since South By is a lot about interactive and how people can be successful in these types of fields.

I thought it'd be great to see if we could dive deep and find out how he got here and what some of his core tenets are for being successful.

So you graduated from Princeton in the year 2000 with the East Asian Studies major, is that correct?

Just tell us quickly what happened in those 14 years and how you found your way there.

I'm very curious about lessons learned and when it became intentional.

Like when did you know you were doing something versus just experiencing it.

I'll do my best to wrap it up without making it a Dr.

Good morning everybody, thanks for coming.

So let's see, graduate, moved to California, Northern California to be part of the tech pinball machine for serendipity.

I actually think that was a very important decision just geographically choosing where to be and Then what to do being really secondary Worked in data storage selling storage area networks had a desk and a fire exit, definitely not up to code.

I remember it was really packed to the brim.

I think everyone should have a service job, work in a restaurant or something like that, and have to sell for a period of time.

You learn so much about human interaction and I learned how to reach out to CTOs and CEOs and so on.

How to reach them, playing the long game, not trying to sell a 7 figure system in 1 phone call.

All these things translated to many things later.

I couldn't have seen that coming, but they did.

Then I started this sports nutrition company.

Long story, a lot of people here probably know some of the bare bones aspects of it from the 4 hour work week.

That experience was simultaneous with a professor of mine, Ed Schau, who taught high-tech entrepreneurship at Princeton, which had a huge impact on me, inviting me back to guest lecture twice a year, and that went from 2003 to 2013 or so.

Those notes later became the outline for the 4 hour work week.

Startup existed until, let's see, I want to say 2009 or so, when I sold the company.

Not for any huge sum of money, but I sold the company around 2009.

I would say the building phase was the first 3 or 4 years.

First year and a half, I had no idea what I was doing.

Say the subsequent year and a half to 2 years was building out distribution, and then I became very bored with the entire thing, and was looking for a graceful exit, which turns out, selling a company, even if it's for a very small sum of money, is 1 way to do something new.

So it was credit cards, savings, trying to play, buying remnant advertising against incoming revenue, getting prepayment from distributors.

You will be the exclusive distributor featured in this print ad, if you pre-purchase X amount, which would then give me the money to pay for the ad in the first place that I negotiated 80% off of because it was last minute, things of this type.

So all of those games were what drove a lot of the growth, figured out that playbook, and then the focus really became trying to figure out what the hell I wanted to do when I grew up.

A few key takeaways from the startup were, number 1, if you want to reach the decision makers, just call outside of business hours.

So if you're actually cold calling, I was cold calling, smiling and dialing a lot and cold emailing, then just do it before 830 and call after 630.

And very often, even in a company of 100 people, you'll get 1 of the top brass answering the phone at the end, which was astonishing to me.

Next, I would say, if you're gonna talk to technical people, and I was not technical, but if you're gonna talk to, say, VPs of engineering and CTOs, do your homework.

And I ended up being really, really successful as a salesperson, not because I studied sales per se, but because I actually took the time to try to understand what Raid was, what all the bits and pieces were that made up the hardware, what use cases would lead to them using Solaris versus something else, and being able to guess correctly what their setup was without them telling me anything, which opened the door to more involved conversations.

And the value of storytelling, ultimately, for everything.

life as a startup entrepreneur eventually wasn't working for you.

It wasn't working because for me, the learning curve had kind of flattened out.

I didn't aspire to become a great manager, which continues to this day.

So then, as is the case now, I have a very lean team, very, very small team.

And if we flash forward then, the notes of that class become the basis for the four-hour workweek.

I did not want to write a book, but a friend of mine who was an author suggested it and started making intros to editors and agents and so on, and I had to reply to those people, and that gathered its own steam.

And the four-hour work week is what, as a lot of people here know, opened the floodgates for everything.

That got the visibility that led to the angel investing.

That bought me permission to write a second book.

And I'd say to a question that you posed before we got on, and you may have also just asked it, when did I start doing something intentionally or thinking about a trajectory and I would say that's probably when I made the pitch for the 4-Hour Body because I don't have a grand five-year plan, I don't have a grand ten-year plan, that's today, was true then as well, but I wanted to choose the door that opened more doors.

And I realized that despite, or maybe because of the pressures that I felt externally from just about everyone to write for our work week 2.0 or the three-hour work week, I could very quickly paint myself into a corner where that was my only niche and the only place I felt comfortable and the thing I felt I needed to defend.

I thought, well, I can always come back and do that later.

That will be available, so let me do something in a completely different section of the bookstore, the publisher's gonna say yes because they are willing to at least take this bet.

They'll give me a decent, not even a decent, a very good advance which will actually make up for the 75 grand that I got paid over a year and a half for our work week initially.

And that type of decision making I think has typified and defined a lot of my key decisions, which is entirely seemingly out of left field, but of interest to me that will potentially open new doors.

When was the second book and when did the angel investing start?

The angel investing started within, I would say, 10 months.

I traded him advice for exercise and diet for eating at, Austin as well, meeting at Hobie's for breakfast and him telling me about his deals just so I could learn about them.

And then the For Our body was published in 2010, which means that I was probably working on it for 2 years.

So you said you made 75 grand and you're hustling.

Well fortunately, the advance gets earned out.

I had the savings from the prior company, so I had some savings, and decided to place very, very small bets.

So I was co-investing with checks of, say, $10,000.

And the intention really early on, which comes back to playing the long game that I mentioned earlier, I wanted to be the cheapest, most valuable labor on the cap table, meaning like here's a $10,000 check, now I'm gonna put in so much effort and try to be so helpful that it will make no sense to you because my ROI is probably not gonna pay for the time I'm putting in, but that was to get, that was to create raving fans and get referrals.

And so that's what I did for the first 6 months.

Very small checks, putting in way too much time, but for me it was actually the perfect amount of time, getting referrals, and then that steamrolled in such a way that I was able to get advising.

Let's run down the angel path for a little bit and then come back to podcasting.

So I didn't mention when I mentioned all the amazing things you've accomplished, your angel investing track record, which is actually pretty good, right?

Tell the audience some of the companies you invested in.

I invested in, let's see, invested, when I say invested, it's important to note that I mean time in a lot of these cases because I didn't have the bankroll to pay for investing and I probably couldn't have invested even if I had wanted to.

And Shopify, first advisor when they had 8 to 12 employees, first investor in Duolingo, that was a bit later.

Early rule set was super simple and it's the same rule set.

And that is something that addresses a personal problem that I have, that I understand, that I could be a power user of, that I think I could feel very good about recommending to my audience.

I mean, as you know, there are a lot of whiffs.

I mean, you get a lot of things that 0 out, but it's a power law game.

So you're really aiming for the handful that return the fund.

I was always betting, this is actually another maybe key framework that I would say I've used over and over and over again, and that is I viewed the angel investing and all of that as a real world MBA.

Assuming that I would lose all of the money I put in.

Right, you don't get your tuition paid back to you by the same institution, but that the skills I would develop and the knowledge I would acquire and the relationships that I would end up cultivating would in the long term pay for all of

Are there takeaways you had from specific investments that became part of your mental model?

Well, I think the most consistent lesson for me, and I'm not recommending anyone try to replicate this, but the timing was also really good in that period of time, but choosing people that you really like to work with, because A lot of these startups are going to take, if they turn out well, longer than the average marriage.

So you really want to make sure these people pass the beer test.

Are you going to want to go out and have a beer with this person?

And I think really good founders are often pretty cantankerous.

But I stuck to that, and for instance, I was thinking about some of the decisions in this area, and it's true for so many others, I could say, well, becoming an advisor to Uber was a really good decision, but that's not really the right story.

The right story is working with Garrett on StumbleUpon was the right decision, which didn't pay off, but we got to know each other and that led directly to Uber.

So rather than looking at the decisions that are most well known for say successful people, I even to this day when I'm interviewing people, I look for the antecedents.

Like okay, well let's look at what happened before that without which those great decisions that are on the cover of magazines never would have happened.

We were talking about this in the back because it's a question of can you increase your optionality for fortune or luck or whatever anyone else says by taking meetings that may seem superfluous or uncertain or that then lead to these big outcomes.

And for me, moving to the Bay Area and then later moving to San Francisco.

So it wasn't enough to just be in the Bay Area.

I moved all over the place and eventually got to San Francisco because I realized if I want maximum serendipity, if I want it to be easy for someone to say, hey, I'm over at this place, come and have a drink, rather than driving an hour to an hour and a half to get there, I needed to be in San Francisco, or I wanted to be in San Francisco.

And the where, the question of where, I think, in an increasingly virtual world, actually becomes more and more important.

If you can operate in person, you have a huge competitive advantage.

And it's a contrarian mindset today where everyone relishing in the fact that they can live wherever they want.

Choosing at least seasonally, if you're not willing to kind of bet the farm in terms of moving to 1 place, to be in certain locations.

If you're still in that growth phase of your career or life, professionally speaking, then I think that's undervalued.

And some of the work I've done in studying, Like Danny Meyer, when he wanted to be a great restaurateur, he moved to Europe and worked in any job he possibly could.

People ask about patterns across the 700 or so interviews I've done.

I'd say that's easily 1 of the most obvious.

Now, you've mentioned recently publicly that you've backed away from angel investing.

So for someone that's had such a prolific run and successful run, why step away?

Yeah, I'd say number 1, I didn't grow up with much money or spending much money and I still think I'm actually quite bad at spending money.

So why gather more Skittles until I figured out how to use the Skittles I have, I think, is 1 thing that comes to mind.

Number 2 is things have gotten more difficult, I think, in angel investing.

There's just more noise, more competition.

It's like in the early days, I learned how to count cards with single deck blackjack with a handful of friends, and now they're like, we think we're gonna change the odds we're gonna swap in.

You need a different brain to count to an 8 deck shoe with 3 pit bosses looking over you.

The game is harder and I also feel like as with most things my the bolus the majority of my really fast non-stop learning happened in the first few years.

And that there are a lot of people who can invest and there are a few things that I think I'm reasonably good at that I've, I don't want to say neglected, but paid less attention to, and I prefer to return to some of the creative stuff.

And also I've been doing it for a long time.

So generally when I've been doing something for 5 plus years I think, what is something I could do, What is something that for whatever reason I'm attracted to that seems completely unrelated, it's a total left turn, and that is something that I'll try to experiment with because It's just worked for me over and over again.

If something energetically is pulling me, I want to pay attention to it.

And right now that's fiction and animation and AI and a handful of other tools.

Let's go back now to your journey as a creator.

So Where does the second book become the blog, become the email list, become the podcast?

So the blog was started in 2006, which was, of course, before the book came out in 2007.

I had interviewed, so long before I had the podcast, I interviewed people.

That's part of the reason it was easy for me to segue to the podcast.

But I interviewed best writing authors, so people who had books that were acclaimed and that had won national book awards and so on, while I was writing The 4-Hour Workweek to try to be better at writing books.

I also interviewed, reached out to bestselling authors, not always the same thing, and asked them about launch and the vehicles and the types of media that seemed to be undervalued but were increasing in impact in their mind, and there were patterns.

They said these things called blogs seem to move a lot of books, but Most authors pay no attention to them.

And I was like, all right, I don't have a whole lot of wiggle room here for a number of reasons with, say, a large budget for launch.

I know the publisher's going to want to control quite a few variables.

I'm going to focus on 2 things, blogs and in-person events to reach bloggers.

And to do that credibly, I thought I really should have a blog that has some good articles on it, and began that in 2006.

And That then led to the book, or I should say, was followed by the book in April 2007.

March 2007, really important inflection point, was presenting here for the first time, thank you Hugh Forrest for giving me overflow space.

I think it was next to a cafeteria, but it was like a last minute cancellation.

I rehearsed at my friend's garage using his chihuahuas as my test audience, and if they got bored and walked away, I was like, I'm losing them, I'm losing them, and so I'd do it again.

And That really planted the toehold in tech that I think directly contributed to the success of the book in the first, certainly in the first year.

Let's see, email gathered with the very first website.

So I was gathering email beginning in 2007.

I knew that email could be important, but I didn't send the first email until something like 2014.

I just collected, I didn't do anything with them.

And then I continued to work on the blog.

That became the way I communicated directly with my audience, which maybe we'll come back to, based on WordPress, which meant I did not feel captive to any platform.

I knew that I could take this open source platform and if I wanted to migrate my blog and my content, I could do that.

And that flexibility of migration has been a core tenet of my professional life, I would say, ever since.

When you're interviewing these other authors, you've transitioned to intentionality, right?

At that point, you're trying to do the best you possibly can on that product.

Yeah, on the books, on the books for sure.

And I wanted books that would last, and thankfully they have.

I mean, these books still continue to do very well.

I think it's almost all evergreen, and that's true for the podcast as well.

I really don't want to produce content that has an expiration date that is really obvious that just requires more work for me.

What year are you aware you're a professional content creator?

I thought of myself at that time as, I would say, a professional writer.

They have a permanence and they have a static nature.

That requires a lot of forethought, and I think that that's something I also try to use now.

I still try to measure twice, cut once with producing any content, which in a world of kind of be fast to be first, I do think that pause gives you an advantage.

And then as far as, say, I've never thought of myself, to be honest, as a content creator.

It's always been as a writer or an interviewer, something that makes it more finely categorized, because it helps me then to work on a craft.

If you say I'm a creator, that doesn't give you a great search function for trying to improve your craft.

And it was author, it was then investor, early stage tech and consumer facing tech investor, to be clear.

Then in 2012, the 4 Hour chef burned me out.

It was probably a 3 to four-year project that I put together in a year and a half.

Very proud of the output, but it just physically demolished me.

And in the process of doing the launch, I had asked another cohort of best-selling authors which platforms were neglected but seemingly powerful, they said podcasts.

I was very lucky to be there at that point in time also.

You had Joe Rogan, you had Nerdist, you had Marc Maron, and this entire cohort, Adam Carolla.

They were also such a sharp contrast to the morning TV shows and so on that I'd done previously, where I could actually get into nuance, I could curse, I could be myself.

I had a blast and decided I am too burned out to do another book, I wanna try something else.

Let me try podcasting, I'll do 6 episodes to give myself a graceful exit.

And even if it fails, this is coming back to something I mentioned earlier, even if it fails, meaning the audience doesn't like it or I don't continue doing it, I will get better at interviewing and I will deepen relationships or make new relationships, all of which will persist after the hypothetical failure.

And then I just kept doing it because I was having fun.

Do you have a similar story to the book story on podcasting or interviewing where you went out and studied the art or the craft?

I studied anyone I thought had something to offer, even if the format was very different.

That would include people like Dan Carlin, Hardcore History, which I think is 1 of the most spectacular podcasts of all time.

So I don't know that 1, the audience might.

Hardcore history is, I would say, 1 of the super, super first gen long form podcasts.

Dan Carlin does a deep dive on some facet of history, some chapter of history.

For instance, Wrath of the Khans about Genghis Khan is I think 4 or 5 parts.

And there's no 1 who, if he had gone to a market research firm and said, what do you think of this idea?

Uniformly, he would have been told it was a terrible idea, doomed to failure, if they could bet the farm against him, they would, and it worked, and even to this day, I think he just had a new episode come out a month ago, and it was, he has multiple podcasts now, so he can scratch the itch of doing something more frequently on current events, but the Hardcore History podcast, I think there was an 8 month interval where there were no episodes, so he's effectively publishing audio books, but it became massively successful, And I love studying those outliers, because any time you're told you have to do A, B, and C, my first question, at least internally, is, can I find exceptions?

And if you can find exceptions, it's not a must.

And what did, anything you took away from him, or others that you borrowed?

Don't believe any dogmatic rules around what you have to do or what you should do.

It doesn't matter, to maybe paraphrase Richard Feynman, it doesn't matter how beautiful or pretty your theory is, If it doesn't match with the experiment, it's wrong.

And I, in the early stages, also took my transcripts and ended up hiring a senior researcher from inside the Actor's Studio, amazing show, to look through my transcripts and identify where I could do a better job.

Where did I not follow up on a question that was a gem?

How could I have reordered the questions for a better flow?

And at the very least, I think everybody here should record a podcast just so you have to listen to yourself talk, and you will find so many things that drive you insane.

Everyone will have some form of tick that will drive you batty.

And you'll notice where you're sloppy also in your thinking because really, I mean speaking is just thinking out loud.

You become a much more concise, deliberate thinker.

And for that reason, I think everybody should try a podcast for at least 3 episodes, even if you never publish it.

Save that for your kids or grandkids, serious.

I'll answer it maybe a little bit differently.

I think what makes me a successful podcaster is first and foremost I chose a format very consciously that was simple enough that I could persist in doing it.

So I knew I would have the ability to endure, I would have the endurance to do a long-form interview and then follow that with minimal editing and share it.

And many podcasters, I think, commit to failure before they even start by choosing a format that is going to be too difficult or too exhausting given other obligations.

So there's this elephant graveyard of 3 episode podcasts for that reason.

See all Tim Ferriss transcripts on Youtube

Reflecting on 20+ Years of Life and Business Experiments | Bill Gurley Interviews Tim Ferriss