How to market yourself to your audience? How can you establish yourself as a thought leader but still makes people like you? What is the best marketing strategy that you can use in long term? 

All of that can be answered in just one phrase: Tell your story.
But how and why you should tell your story. In this first episode, Chris will show you why telling your story is one of the best way you can do to make people know you, like you and trust you

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The secret to make content easier is to Tell your story.

And I get that feeling, so I'm there with you.

This is a question that came up in 1 of our recent call in the pro group.

I feel like if I just keep telling my stories and I'm not focusing on being a brand strategist and talking about brand strategy, then people won't get that I'm a brand strategist.

So this is where I'm going to say to you, this is a long game.

And if you try to think 1 effort equals 1 client I think you're gonna play a different game you're gonna play the game of advertising and you're just going to talk about your services and your products and your offerings all the time.

And to a point you have to do that but I don't think that's how you're going to build a community.

And 1 of the best people that I know about who does branding is Aaron Draplin.

And All he does is tells his personal story all the time and you get to know who he is.

And what better way than for you at some point in the near future, in the next 3 to 6 months to build organically an audience that shows up for you as a person who tells their story in open and transparent and vulnerable ways that's empowering and enriching the lives of others to say, shouldn't we pay attention to Mahi since she does such a wonderful job of branding herself?

And why aren't we smart enough to hire her?

And if you can do that, you're gonna create so much more value for yourself.

The long-term plan is to make it easier for people to find you than your competitor.

To make people fall in love with who you are as a creative human being, and then to hire you for the services you want to sell them, or the products you want to sell.

Right now, we're just at the beginning stages of helping you find your voice in the world and to get used to creating content in a way that's not overly taxing on time commitment and it's really just the easiest thing to do which is to tell your story.

Find parts in your life to share with other people that are lessons learned.

If you guys need a prompt, this is an easy prompt.

Think about every person who taught you a lesson.

Because they were the mentor in your story.

Long term, it's a content gameplay for you to develop marketing skills.

If you trust me, I will take you to the promised land.

And I want it to be hard, and I want it to be hard work.

I've tried many different ways to get you there, and this is my latest scheme.

I will call it a scheme because that's what it is.

Let's talk about something here, and I want to wrap up.

Last week, Somebody reached out and asked me if I'm interested in doing, I think it's called Jumpstart for entrepreneurs organization.

And if you know anything about EO, I've been to 1 of their meetings before.

To be a member of EO, I think you have to make more than a million dollars a year.

And the average that people make as entrepreneurs in EO is 5 plus million dollars.

This woman who's in charge of learning, she has a master's or PhD in teaching.

And she's, I think in South America, She reached out and she's like, we would like to inquire to see if you're interested in teaching an influencer, social influence thing for our EO members all over the world.

And it's been a very interesting discussion.

So she just sent an email to me last night and said, look, we don't have a lot of money to do this, but we can start with $10, 000 for you to teach us.

To create a 21-day program where there's a lot of self-study and then some lectures that you do, maybe 3 lectures or 3 meetings with us.

And of course I asked her, how did you find me?

And she's like, I just searched like business influence something and you just popped up all over the place.

So what I'm talking about right now in answer to Mahi's question is we are like Johnny Appleseed.

Some will bear fruit, some will die, some will wither away.

And when you want to collect the fruits of your labor, will be months, sometimes years from now.

But the work needs to be done today if you want it to bear fruit.

And I'm very excited because imagine at some point, somebody is probably paying money to be in front of a global community of millionaires Think how powerful that is and to position yourself as a person who can teach something that they might find to be valuable See how this game works you plant the seeds today you got to plant those seeds and I'm gonna help you.

I hope that you like this kind of content and in the next video we will be learning the secret formula for a great story.

We're calling this stories that win hearts and minds because we have to do both.

Like, comment, subscribe to our channel And don't forget to hit on the bell to receive notification when we release a new video.

Thank you and I will see you in the future.


Speaker 0: Let's talk about marketing yourself. The secret to make content easier is to Tell your story.

Speaker 1: Embrace your own uniqueness. Tell us your story. Who wants to know my story? I'm so boring. There's nothing here.

And divert your attention elsewhere. And I get that feeling, so I'm there with you.

Speaker 0: This is a question that came up in 1 of our recent call in the pro group.

Speaker 1: I feel like if I just keep telling my stories and I'm not focusing on being a brand strategist and talking about brand strategy, then people won't get that I'm a brand strategist. Oh, that's very interesting. So this is where I'm going to say to you, this is a long game. It's the infinite game. And if you try to think 1 effort equals 1 client I think you're gonna play a different game you're gonna play the game of advertising and you're just going to talk about your services and your products and your offerings all the time.

And to a point you have to do that but I don't think that's how you're going to build a community. And 1 of the best people that I know about who does branding is Aaron Draplin. And All he does is tells his personal story all the time and you get to know who he is. And what better way than for you at some point in the near future, in the next 3 to 6 months to build organically an audience that shows up for you as a person who tells their story in open and transparent and vulnerable ways that's empowering and enriching the lives of others to say, shouldn't we pay attention to Mahi since she does such a wonderful job of branding herself? Couldn't we use that talent for us?

And why aren't we smart enough to hire her? Okay, play the long game. Remember, it's not about transaction. It's more about transformation. And if you can do that, you're gonna create so much more value for yourself.

The long-term plan is to make it easier for people to find you than your competitor. To make people fall in love with who you are as a creative human being, and then to hire you for the services you want to sell them, or the products you want to sell. Right now, we're just at the beginning stages of helping you find your voice in the world and to get used to creating content in a way that's not overly taxing on time commitment and it's really just the easiest thing to do which is to tell your story. Find parts in your life to share with other people that are lessons learned. Keep doing that.

If you guys need a prompt, this is an easy prompt. Think about every person who taught you a lesson. Tell that story. Because they were the mentor in your story. Okay?

Long term, it's a content gameplay for you to develop marketing skills. And if you trust me, I hope you do. If you trust me, I will take you to the promised land. But you have to do this work. It takes time.

This is not an overnight scheme. It's not. It's work. It's hard. And I want it to be hard.

And I want it to be hard, and I want it to be hard work. I've tried many different ways to get you there, and this is my latest scheme. I will call it a scheme because that's what it is. Let's talk about something here, and I want to wrap up. Last week, Somebody reached out and asked me if I'm interested in doing, I think it's called Jumpstart for entrepreneurs organization.

And if you know anything about EO, I've been to 1 of their meetings before. To be a member of EO, I think you have to make more than a million dollars a year. And the average that people make as entrepreneurs in EO is 5 plus million dollars. And they found me through Instagram. This woman who's in charge of learning, she has a master's or PhD in teaching.

And she's, I think in South America, She reached out and she's like, we would like to inquire to see if you're interested in teaching an influencer, social influence thing for our EO members all over the world. And it's been a very interesting discussion. So she just sent an email to me last night and said, look, we don't have a lot of money to do this, but we can start with $10, 000 for you to teach us. To create a 21-day program where there's a lot of self-study and then some lectures that you do, maybe 3 lectures or 3 meetings with us. And I thought this is so wonderful.

And of course I asked her, how did you find me? And she's like, I just searched like business influence something and you just popped up all over the place. So what I'm talking about right now in answer to Mahi's question is we are like Johnny Appleseed. We're planting a lot of seeds. Some will bear fruit, some will die, some will wither away.

But we have to plant those seeds. And when you want to collect the fruits of your labor, will be months, sometimes years from now. But the work needs to be done today if you want it to bear fruit. It does take time. And I'm very excited because imagine at some point, somebody is probably paying money to be in front of a global community of millionaires Think how powerful that is and to position yourself as a person who can teach something that they might find to be valuable See how this game works you plant the seeds today you got to plant those seeds and I'm gonna help you.

Step by step we'll get there together.

Speaker 0: I hope that you like this kind of content and in the next video we will be learning the secret formula for a great story.

Speaker 1: We're calling this stories that win hearts and minds because we have to do both.

Speaker 0: So stay tuned. Like, comment, subscribe to our channel And don't forget to hit on the bell to receive notification when we release a new video. Thank you and I will see you in the future.

See all The Futur transcripts on Youtube

Easy Way To Market Yourself and Why You Should Do It - Tell Your Story Part 1