One analysis estimates that her tour could generate almost $5 billion in global revenue

- National study of concertgoers shows more than $1,300 spent per event with 71% saying the experience was worth it and 91% saying they’d go again
- New fans. 71 percent said this was their first Taylor Swift concert, while 25 percent said they’d been to at least 2 and as many as 10 concerts. A few groupies (3 percent) have been to 10 or more.
- It cost more, lots. The average concert goer spent about $720 more than their budget for a total average of $1,327.74, including expenses such as tickets, outfits/costumes, merchandise, food & drink, and travel.
- and would pay up to $1,311.35 to go again.
- If Taylor Swift were an economy, she’d be bigger than 50 countries; if she was a corporation, her Net Promoter Score would make her the fourth most admired brand, and her loyalty numbers mimic those of subjects to a royal crown

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How Taylor Swift Saved the Economy