Taken from JRE #1986 w/Jack Carr: 
https://open.spotify.com/episode/3FBvOQO1uCXHWkipk6Yjlg?si=096d01465893463a

Yeah, as opposed to something like NBC or CBS or ABC, which is like probably standard operational procedure.

To like have people pay to put Coca-Cola on.

Right, because they need to make money however they can because now they're in competition with Amazon and with Netflix.

They're gonna come to you with Bud Light.

I mean, and they were taking all those ads that we love from the 80s and they're putting them in shredders.

morning Like there's something wrong also it's making there's something wrong with women wearing bikinis Those women wear bikinis because they look great.

They take photos of them looking great The girls see those photos of them in bikinis.

It's just like it's not bad for a guy to have his shirt off.

If Chris Pratt has his shirt off and he's looking ripped, it's not objectifying.

I mean, I guess it is, but it's not negative.

It's kind of those taking lessons from the past and applying them going forward as wisdom.

The only thing that saves it is like maybe they spent a lot of money on it and they filmed it 6 months ago.

Okay So it came out before the bullshit right was that about the same time as the bullshit with no inside this 1

It was this says it was in an honor of Women's History Month So I'm like I was I saw today like maybe there's a reason they made this, and we just started seeing that.

They want to shred all the good-looking pictures from the 80s.

They're buying back all those old ads that people have, I guess, in their garage walls.

That's what it said in this thing that I saw

Centuries later, how did the industry pay homage to the founding mothers of beer?

Miller lights on a mission to make sure no 1 buys their stuff

They're scouring the internet scouring it back Cuz

that's easy to do once you get an image up there on the internet.

That good sh** helps farmers grow quality hops.

Which has been donated to women brewers to make their own really good shit.

But there's definitely more shit out there.

In your attic, in the garage, in your parents' basement.

Send any shit you got into Miller Lite and they'll turn that into good shit too.

So here's to women, because without us, there would be no beer.

And some human beings look good in bikinis It's like what are we doing?

I'd like to see a pie chart of how many women are actually Making beer or drinking beer

well now I'm gonna hold on to all those posters from Miller Lite that I have from the 80s in my garage.

I mean, isn't a bunch of chemicals and shit?

Why would something like that just get resurfaced on like a Monday?

I think the Bud Light thing was probably so Overwhelming that no 1 paid attention anything else.


Speaker 0: The Joe Rogan experience. Yeah, as opposed to something like NBC or CBS or ABC, which is like probably standard operational procedure. Right. To like have people pay to put Coca-Cola on.

Speaker 1: Right, because they need to make money however they can because now they're in competition with Amazon and with Netflix.

Speaker 0: They're gonna come to you with Bud Light. You guys can fix Bud Light. I saw

Speaker 1: a new 1 today. Did you see the Miller Lite 1 today?

Speaker 0: Yeah, like, does no 1 learn? Does no 1 learn?

Speaker 1: I mean, and they were taking all those ads that we love from the 80s and they're putting them in shredders. That was their campaign today. I saw it this

Speaker 0: morning Like there's something wrong also it's making there's something wrong with women wearing bikinis Those women wear bikinis because they look great. They like to look great. They take photos of them looking great The girls see those photos of them in bikinis. They get excited. Look, I look great.

People buy it. Wow, she looks great. It's not bad to look great. It's just like it's not bad for a guy to have his shirt off. If Chris Pratt has his shirt off and he's looking ripped, it's not objectifying.

I mean, I guess it is, but it's not negative. It's not negative.

Speaker 1: It's selling movie tickets right there.

Speaker 0: That ad is so weird.

Speaker 1: Isn't it? It's strange.

Speaker 0: You want to watch it? Let's watch it.

Speaker 1: Let's watch it just so we

Speaker 0: can goof off. Oh boy,

Speaker 1: here we go. I couldn't believe it this morning. They don't learn.

Speaker 0: No 1 learns.

Speaker 1: Well, it's just in general, I think. It's kind of those taking lessons from the past and applying them going forward as wisdom. How about lessons from a week ago? I know. It's not even the past.

It's like a couple days ago.

Speaker 0: The only thing that saves it is like maybe they spent a lot of money on it and they filmed it 6 months ago. Is that possible? I've already

Speaker 1: seen it, yeah.

Speaker 2: There's an article from 2 months ago.

Speaker 1: But still, you could put a pause on that

Speaker 0: Oh came out 2 months ago

Speaker 2: at least 2 months ago

Speaker 0: Okay So it came out before the bullshit right was that about the same time as the bullshit with no inside this 1

Speaker 2: It was this says it was in an honor of Women's History Month So I'm like I was I saw today like maybe there's a reason they made this, and we just started seeing that.

Speaker 0: But it's also

Speaker 1: crazy. They want to shred all the good-looking pictures from the 80s. And they're buying it back. That was part of the thing. They're buying back all those old ads that people have, I guess, in their garage walls.

That's what it said in this thing that I saw

Speaker 0: this morning. It said

Speaker 2: this here shit.

Speaker 0: Oh, God.

Speaker 1: And they're going to turn it into good. Yeah, that's it.

Speaker 3: First to brew beer ever. From Mesopotamia to the Middle

Speaker 0: Ages to colonial America. They're saying women brewed beer.

Speaker 1: They said they were the first.

Speaker 3: Women were the ones doing the brewing. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.

Speaker 1: With awesome pictures like that is how.

Speaker 0: She looks hot. Yeah.

Speaker 1: I mean, look at that.

Speaker 0: Those are

Speaker 1: great ads. She does look hot. Those are great ads.

Speaker 3: It's time beer made it up to women. So today Miller Lite is on a mission

Speaker 1: Miller lights on a mission to make sure no 1 buys their stuff

Speaker 0: They're scouring the internet scouring it back Cuz

Speaker 1: that's easy to do once you get an image up there on the internet.

Speaker 0: So what is she saying?

Speaker 3: Keep compost to warms.

Speaker 1: Push the sh**

Speaker 3: out. Beautiful fertilizer. That good sh** helps farmers grow quality hops.

Speaker 1: Yeah.

Speaker 3: Which has been donated to women brewers to make their own really good shit. But there's definitely more shit out there. In your attic, in the garage, in your parents' basement. Send any shit you got into Miller Lite and they'll turn that into good shit too. So here's to women, because without us, there would be no beer.

Wow.

Speaker 0: Oh, God. I hate identity politics with a passion. I really do.

Speaker 1: It's pretty interesting.

Speaker 0: It's so stupid.

Speaker 1: Oh, my Lord.

Speaker 0: It's that human beings made beer, okay? And some human beings look good in bikinis It's like what are we doing?

Speaker 1: It's crazy

Speaker 0: I'd like to see a pie chart of how many women are actually Making beer or drinking beer

Speaker 1: well now I'm gonna hold on to all those posters from Miller Lite that I have from the 80s in my garage. I'm going to turn that stuff in. It's going to be worth a

Speaker 0: lot more now. Do you have some? No. I can imagine.

Speaker 1: I wish I did. All those years.

Speaker 0: This is it. Miller Lite ads are the shit.

Speaker 1: Yeah. No, I mean, that was crazy to wake up. I mean, to see that this morning.

Speaker 0: Does paper turn into compost? Is that how it works? I mean, isn't a bunch of chemicals and shit?

Speaker 1: Are they lying to us?

Speaker 2: Why would something like that just get resurfaced on like a Monday? Not everyone's talking about it.

Speaker 0: Because people are angry. They're looking to be angry. It's been out for 2 months.

Speaker 2: That's what I mean. Like It's been out for 2 months. We didn't see it before that.

Speaker 0: I think the Bud Light thing was probably so Overwhelming that no 1 paid attention anything else.

Speaker 1: Yeah,

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Miller Lite is The New Target of Beer Backlash