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Alright, so these are your New Year's resolutions.

You want to go to the gym and get a 6 pack.

Now do you want to know what the truth actually is?

And if that sounds harsh, Good, because I want you to understand the severity of the situation.

You say that 2024 will be your year, but most likely it won't be.

Well, that is exactly what I'm gonna show you in today's video.

What's materially changed to make 2024 the pivotal year of your life.

Because let's face it, every year you tell yourself, this is gonna be my year.

You keep letting yourself down year after year.

You don't just let yourself down, because it's much worse than that.

You're letting yourself down But you're also letting down everyone around you your family your friends.

I mean hell even your future bloodline Now we are already halfway through January And what concrete actions have you taken so far in order to accomplish your New Year's resolution?

If your answer is none, you should be very worried.

Because we are about to reach the point of no return.

You see, reachers have colloquially called January 17th, Quitter's Day.

And that's because by the 17th of January, around 43% of people haven't taken any concrete steps towards their resolutions.

And if they haven't taken any action yet, the likelihood of them actually taking action after that is in the single digits.

Meaning, if you haven't yet put any effort towards achieving your New Year's resolution, you've already walked 80% of the way to failure.

And if you don't get on track with your goals now, you will fail.

And if you keep going the way you've been, 2024 won't be your year once again.

In total, only 9% of people are actually able to complete their new year's resolution.

So my question to you now is, are you going to be a part of the 91% that fail year after year after year, or are you going to join me in making 2024 your year?

Now if you decide to join me in making 2024 your year, I have good news.

You see, the 17th of January is around the corner.

But it doesn't matter, because today, you're going to take your first action towards achieving your New Year's resolution and making 2024 your year.

And it all starts with watching this event.

And that's actually why I scheduled episode 1 for January 15th, right before the Quitter's Day, because there's still time to turn your year around.

Now, before giving you all the tools you need in order to actually make 2024 your year, I really want to understand the reason we don't succeed.

You see, you have a limited amount of attention and focus to give.

In fact, a recent research that has been published on Science Magazine shows that we spend 46.9% of our days with our minds straight away from the very tasks that we should be doing.

So you might think that you have 16 waking hours to live your life.

And out of the entire 24 hours of a day, you actually have around 8 hours of actual usable time.

Now there are ways to train yourself to become more focused and minimize the amount of time your mind spends wandering.

And that is exactly what I'm going to reveal to you in episode 2.

Learning to focus deeply is without a doubt the single most impactful thing I've done.

I'd even go as far as to say that my ability to focus made up the majority of my success.

First, you need to understand the root cause of all of these problems and how you're literally getting all of your time stolen from you.

And for that, I want to run you through an exercise.

I come in here all the time, we know each other.

I want you to think about this for a minute.

Imagine that you got falsely accused of a crime.

You go to court, your lawyers argue to the judge, and they show all of the proof to show that you are not guilty of a crime.

And After long, exhaustive hours of back and forth between the defendant and the prosecutor arguing the case and trying to prove their points, they get to a final verdict.

And despite all of the efforts put by your lawyers and the clear evidence provided making an airtight case as to why you're not guilty.

My friend, you're going to spend them behind bars and there's nothing you can do about it.

I mean, to be honest, I think all of those are understatements.

I mean, it's hard to even conceive what you would feel in such a situation, honestly.

But I believe that it's fair to say that, for most of us, we'd basically agree that your life is pretty much over.

30 years of your life, just gone, Like that.

Now, obviously, you haven't been accused of any crimes and you haven't gotten any sentences.

But, the reason that I ran you through this entire scenario is to tell you that, Even though you haven't been accused of any crimes or convicted to any sentences, you are still going to pay those 30 years.

And at this point, 30 years of your life are simply gone.

Before social media was nearly as prominent as it is now.

Before your phone was nearly as powerful as it is now.

How much time did you really spend on your phone?

Your phone wasn't this key part of your life you couldn't live without.

Sure, you were on your phone a lot more than 10 years ago, and life without it wouldn't be the same.

But it definitely didn't define your life like it does now.

Then, look at your life in the last few years.

It seems that nowadays people are literally ruled by their phones.

And that's not just my own personal feelings by the way.

There is concrete evidence that shows us exactly that.

In 2019, people spent just under 3 hours on their phones daily.

The average person spends 30% more time on their phone today.

That means the average person spends 4 hours and 12 minutes on their phone.

I mean, let's really put that into perspective.

In just a few years, your phone has gone from stealing 12% of your entire day in 2019 to over 17.5% today.

Now you may have even seen articles that refer to these numbers, but for some reason when we're dealing with percentages, it just doesn't seem as drastic.

So to really illustrate how insane this is, I've calculated what those percentages translate to in a number of days.

In 2019, the average person would spend 44.6 days per year on their phone.

I mean, really reflect on that for just a minute.

All of a sudden, 17.5% doesn't seem as miniscule anymore.

If you factor in total screen time, meaning the time you spend on your computer or watching TV or whatever it is, that number dramatically rises.

The average Gen Z spends 9 hours on a screen daily.

That is 37.5% of their entire day staring at a screen.

Over the course of a year, that is 136 days.

Worse still, this trend shows no sign of slowing down.

Now, we already spend a third of our lives sleeping.

So that means that 2 thirds of your waking hours, you're choosing to spend a third simply staring at a screen.

I mean, no wonder you can't get anything done.

If you keep going down this road, you will spend over a third of your entire life staring at a screen.

So if you live to let's say 80 years old, you're gonna spend 30 years on your screen.

30 years wasted on cheap dopamine and endless scrolling.

So let's go back to our sentencing scenario.

The average prison sentence for murder in the UK is 15 to 30 years and as I said you haven't been convicted to 30 years in jail yet you willingly throw away 30 years of your life.

The question is, if we all agree that getting convicted to 30 years pretty much means that your life is over, why are you completely fine with spending the same 30 years of your life on your phone.

If you really think about it, both experiences are not that different.

At the end of the day, in both scenarios, you are just sitting there trying to find a way for time to pass by.

You are not living, you are just passing time.

So ask yourself this, would you really rather spend 30 years scrolling on your phone chasing cheap dopamine rather than living your actual life and making the best life that you've imagined?

Think what would happen if you dedicated yourself to something for even one-tenth of that.

If you switched your phone time to something productive, you'd hit the 10,000-hour rule in just 3 years.

Now, if you don't know what the 10,000 hour rule is, it's basically the idea that to become an expert at anything, you need to spend 10,000 hours doing it.

Is this what you want to become an expert at?

The guy who sends the best memes, is that what you want to be known for?

Now the question is, why are you still doing it?

Why are you still constantly on your phone?

Listen, let's be honest, I know this isn't the first time you've had thoughts about these things.

Even before the prison analogy, you already got the conclusion that you spend way too much time on your phone.

Yet, even when you try to stop, you always end up going back to your old ways.

And here's where everything really starts to get interesting.

There is a very specific reason as to why.

And if you've tried decreasing your screen time before and you haven't been able to do that consistently, frankly, it's not your fault.

Think about all of the companies vying for your attention.

I mean, really think about the market forces at play.

Think about the fact that your phone was produced by a company worth almost $3 trillion, and they have spent the last 16 years perfecting their product.

Once you open your phone, you are faced with a sea of billion and even trillion dollar companies all vying for the same thing, your attention.

If you look at the most popular social media companies, you really get an understanding of their size.

TikTok is worth an estimated 225 billion dollars.

Meta, who owns Instagram, Facebook, and WhatsApp, has a market cap of 900 billion dollars.

Alphabet, which owns Google and YouTube, is worth 1.7 trillion.

And if you add Twitter and Snapchat into the mix, the total market cap of these companies is 2.8 trillion.

It's not by accident that these companies have the level of power that they do.

They spend billions optimizing every little detail.

My friend, there are no accidents on their apps.

Everything is planned and those billions are all spent to get 1 thing and 1 thing only.

Your service has been temporarily disconnected.

I saw your flyer and I was actually interested in an interview.

Sure, I have a slot for a prospecting interview.

How about, let's say, January 6th at noon?

Great, send a resume to paul at agencycorp.com.

Dozens of multi-billion dollar enterprises have all waged war against you.

They won't stop until Every last second of your time is spent on their platforms.

Now, before I explain what that is, you really need to understand how normal habits are formed.

And The easiest way to explain that is by imagining your brain as a computer.

When you do something new, whether it be learning to play an instrument or getting a glass of water, your brain creates a neural pathway to remember how to do it.

The more that you do that action, the clearer and stronger this pathway becomes.

Now you can kind of think of it like a grassy field.

The first time you walk through the grass, you won't see your path very clearly.

But after you've walked down the same stretch of grass for a bit, your path becomes very clear.

And as the grass flattens, the path strengthens.

And it's the exact same concept with habits in your brain.

That is why you can brush your teeth without thinking.

Because you've done it so much that it's become second nature.

You simply do it without consciously thinking.

Now, if I were to ask you what the third last Instagram reel or TikTok you watched, you wouldn't be able to tell me.

Because quite frankly, you wouldn't remember.

Even if I asked you as you're watching them, you wouldn't be able to tell me what the third last reel you watched.

Well, because what happens as you're watching them is that your brain kind of just starts to turn off.

Those multi-billion dollar enterprises have not only hacked your brain, but also found a way to turn it on and off.

When you're scrolling through those dozens of reels, your brain is quite literally not functioning.

And I'm going to show you a brain scan in a second.

Now, the most interesting part is that when your brain turns back on, you don't even remember why you opened the app in the first place.

I mean, just think about how many times you've opened Instagram or YouTube in order to search for something specific, but then as soon as you opened it, you see a highly clickbaity thumbnail, click on it, and start watching the video.

Or you see a reel that starts auto-playing and without even thinking about it, you start watching it, and when you see you've already been sucked into watching this entire reel, you're already on to watching the next 1.

And when you realize that's happening, you don't even remember why you opened the app in the first place.

You remember that you had something to do, but you can't even remember what it was.

Because they just reset your brain on purpose.

And that is exactly what they want to do.

They know exactly what to show you right when you open the app in order to turn off your brain right away and suck you into consumption mode.

Why do you think YouTube and Instagram recently introduced autoplay into their videos?

So that once you open the app you don't even have a chance to escape.

And in order for you to understand how they've turned your brain off you need to understand how habits work.

In the book The Power of Habit, author Charles Duhigg, he breaks down what's known as a habit loop.

That's the process of how and why habits get triggered.

What it says is that every habit has 3 components.

First, It starts with a cue, which is an automatic trigger for a behavior to start.

Then there's a routine, which is the behavior itself.

And finally, there's a reward that helps your brain remember that pattern for the future.

And for years, when everyone talked about habits, they'd focus on the behavior itself, on the routine.

But what Charles introduces in his book is the idea that it's not the routine itself that influences how habits function, but rather the cue and the reward that trigger that habit.

In the book, he also mentions a very interesting experiment they've done in Germany where they took a group of people and encouraged them to exercise.

And when I say exercise, by the way, I mean specifically go for a run.

Now, they took a third of the group and told them to do 2 things.

The first is to choose a specific cue such as always go running with the same group of friends or leave your running shoes by your bed when you go to sleep.

And the second is that when you get back from the run, give yourself a small piece of chocolate as a reward.

The reason for that is even though you might be genuinely enjoying exercising, your brain hates it.

Because it depletes your energy levels and your brain is built to optimize for surviving rather than thriving, so it doesn't really want to go for a run and risk running out of energy.

So the only way to trick it into liking exercise is by giving it a reward after exercising, like a small piece of chocolate.

6 months into this experiment, the researchers found out that 58% of those people are more likely to continue exercising.

It takes a lot of effort to get to the organic reward, which is the endorphin that your body releases during and after exercising.

And when you first start exercising, you are more overwhelmed by the feeling of being tired and just how much pain your body feels than by the endorphins that get released.

So you really have to bootstrap your brain into believing that running is going to give you a good reward.

And that's why in this research they used the chocolate.

Now the very interesting part here is this.

The researchers have found that if you were to look at a brain activity graph during the execution of a habit, you'd see that your brain activity peaks twice during the habit process, which is during the cue and during the reward.

Now, during the routine, the behavior itself, when you're performing the action of the habit, your brain activity is actually very low, almost as if you're not thinking at all, and you're just doing.

After all, that is what a habit is, a certain set of actions and behaviors that have been ingrained in you so that way you can do them without thinking.

And the reason that happens is so that your brain can virtually shut down to save energy.

That is exactly what your brain does while watching reels, stories, TikToks, YouTube shorts, etc.

That is how social media companies shut down your brain on command.

Now What social media companies also learned how to do was to bootstrap this habit into your brain, just like the researchers did.

Instead of having to put your body through an arduous long routine such as running in order to release the chemical reward in your brain, they found a way to instantly release 1 of the most potent and addicting chemical compounds that our bodies are capable of producing.

This is the exact chemical that gets released when you do drugs, for example.

Now how do social media companies manage to get your brain to auto-release that?

By showing you a highly stimulating piece of content with very strong visuals and sounds, something that your body is not naturally used to experiencing often in regular life.

Something that you'd only experience when you're hunting in the forest and seeing a big animal running for its life and screaming as you and your tribe is in pursuit of it.

And what would happen in such a situation?

Your brain would peak its dopamine release.

Now the thing is, your brain can't tell the difference between seeing such a strong visual experience in your scream versus in real life.

Your brain releases a peak of dopamine and that becomes the reward of the habit.

And every single time that you get this dopamine release peak, it reinforces such habit.

So social media companies created a situation where they give you these very cheap and instant dopamine hits with no effort.

And they know that this will cause your brain to seek for more of those hits.

And it's all because of something called positive intermittent reinforcement.

So we know that dopamine plays a vital role in motivation, but how exactly does it work?

Well, in essence, dopamine is like a messenger that carries signals to your brain and your body.

But what it does is reinforce certain behaviors by making you feel good.

And in doing so, dopamine is actually the very chemical that forms much of your brain's reward system.

And that means that when you do something enjoyable, your brain rewards you with dopamine.

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Your 2024 Won’t be the same AFTER you Watch THIS.