Employers hire based on your social media. Creators hire based on your social media. Brands hire based on your social media. Clients hire based on your social media. Customers buy based on your social media. Social media is a necessity of modern life.

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0:00 The New Digital Society Called Social Media
00:51 The Fall Of A Nation
7:23 The Rise Of The Value Creator
14:35 Reality Mining To Extract Value
19:56 Monetizing The Creative Ability Of Your Mind
22:54 Simplify Complex Topics
25:03 Start With Writing
28:35 Prioritize Ideas & Attention Capture
29:28 Treat Yourself As Your Ideal Reader
30:30 Turn Your Personal Projects Into Products

Video title ideas (for the algo!):
how to make a living doing what you love
the best online business model in 2023
turn your interests into a business

#OnePersonBusiness #CreatorEconomy #ValueCreator

Employers hire based on your social media.

Customers buy based on your social media.

Social media is a necessity of modern life.

Without a public resume, you close yourself off to global opportunities.

Most people still perceive social media as just an app on their phone.

And yet they spend a much too large portion of their life on it, scrolling away.

Scrolling away rather than building their future.

Once you see social media for what it is, a whole new world opens up to you.

You can learn skills that schools can't teach you.

You can make friends that are doing bigger things than your local ones.

You can make money that isn't capped by a salary.

You are in the middle of the digital renaissance.

So I was reading a short form summary of the sovereign individual last week.

It's like an affiliate link in my description.

I don't know if you get a discount from it.

You can use it if you want, but I will read books on there occasionally to get the big ideas of an actual book before I go on to listen to it via an audio book.

And then if I like listening to it, then I order it so I can put it on my bookshelf and never touch it again.

But the central argument of this book, The Sovereign Individual, is that nations will fragment into millions of city-states and even individual estates with sovereign nation status.

Information technology is rapidly advancing to make resources available to more people.

This will change the structure of society and how we relate to each other politically and economically.

How people make the most money impacts the evolution of society.

Society shapes itself around those jobs, careers or businesses.

Creating a new way of earning money or making businesses more profitable will make society adapt to increase its wealth.

This book predicted what I have been preaching for the past year.

It is a conclusion that I came across through pursuing my own goals and building my own business.

And it is that the future of work is play, that individuals can grow a 1 person business with the new technologies available to them.

And that this 1 person business model can make 1 to 5000000, potentially more.

A few people have like passed the 5000000 mark.

The 1 person business model is such a new thing because technology allows us to actually scale that business model and do what we want through automation technology, systems and other things like that.

And nobody's really pushed the boundary past 5, 10 million as 1 person, maybe a small team, maybe some contractors that I still consider that a one-person business because they're not employees.

But most of these one-person businesses still can maintain 90 to 95% profit margins, if not higher, sometimes a bit lower.

And so society, in my eyes, what I've seen, because I've experienced this and I'm exposed to it.

And if you haven't experienced it, then you're not going to be able to pick up on it when you're actually going about scrolling on social media or somewhere else.

Is that society is changing to reflect this creators, the creator economy, influencers, influencer marketing, how prominent they are in society is because that business model is so profitable and more people are pursuing that and opportunities and jobs are being created in those realms while other ones are being automated and replaced.

And so the point is, is that everyone is an entrepreneur because they have value to provide to someone else.

That social media is the new society and that personal brands are the people of that society.

And to me, people see this as a bad thing or they like tell people not to do it.

But I I see all the time and I wanted the same myself is that all of these young people, when you ask them what they want to do with their life, they say, I want to become a YouTuber or just someone on social media.

And they see that YouTube is a path to doing that.

And although this may be exaggerated as a child, people feel the natural pull to do what they enjoy with their life.

And there is and will become a way for the majority of the population to do this.

That's what evolution is all about, is us solving the problems that make life bad for us.

So eventually we're gonna get to the point where we can do whatever the fuck we want, because we've solved all the problems and built the technological solutions in order for us to do that.

We're in the middle of this entire transition.

And so I'm not saying that everyone's gonna become a YouTuber, but I'm gonna be able to say I'm saying that people are going to be able to work in this creator economy whether they are the sole huge face of the world creator or not, or they're working for a creator, more free time on their hands, just freelancing for them and being able to create the autonomy in their life that they want.

And so the creator economy is composed of brands or city states in the sovereign individual's prediction.

And then there's creators, which are the individual estates that maintain their own sovereignty.

And so if you want to play a role in this next phase of evolution, the value creator is the answer for you.

And so first we need to talk about the importance of education because the education system is just Wrecked.

Education is the first step in value creation.

How are you going to create something valuable if you don't have the education on how to do so or you don't have the skills or you don't have anything?

You don't have anything worth putting into packaging up and distributing to someone else that is valuable to them.

So, yes, in order to join in on this new economy, you're gonna have to do something with your life.

But conventional education won't cut it because the current school system is just that.

A system has an end goal or desired outcome.

It has tenets or variables or a path for people to do that and a starting point.

So the societal system is go to school, get a job, right?

It's training you into a job because the school system is intimately tied with government, politics, and the economy, the old economy.

And so you aren't going to find any of the education in there that threatens that system because systems survive just like humans do or how we survive the concept of ourself.

A system is a form within reality that will survive.

If it breaks down, then the people that compose that system are going to fight to keep it together.

And so if you want to make it in this new economy, then you're going to have to educate yourself from the people that created that economy or created this new system, even though it's a much more holistic system.

So that means courses, coaching, and content from the brands and creators that created the jobs to begin with.

Like what blows my mind is like, oh, like people don't trust, some people don't trust people that don't have a degree when it comes to working for them or doing something in the creator economy, so to say.

But it's like the school system, they're not creators.

They don't know what it takes to actually build a business in this new economy.

And so they don't have the right to teach you that even if there's a course or curriculum around it, they haven't done it.

So new jobs are being created left and right.

If a boomer tells you to get a real job because every great idea started as blasphemy until it became normal.

So this area is still developing, but it's growing day after day.

If you want to just prove it to yourself, Go and look up a statistic on the projections of online education or just the projection of the creator economy.

Lifelong self education will be a requirement to continue adapting to the digital landscape and being able to survive within this new economy.

You're going to have to educate yourself on the skills required to make money.

Education shapes the future because it shapes human behavior.

Education expands your perspective and allows you to spot opportunities in unknown territory.

The new education system is being built online before your eyes.

Set a goal, find creators you resonate with, drown yourself in the information they provide, watch new opportunities register in your awareness, act on them like your life depends on it.

So there was a previous value creator video about 8 to 9 months ago that I made that did really well.

It resonated with a lot of people and so now I'm back here to recreate this video because I have more things that I can share with you and there's gonna be some repetition.

In short, value creators are those that earn with their mind, not their time, so they can stay as a one-person business without limiting their income.

1 man's labor cannot scale, but their creative ability can.

They research their obsessions and distill their learnings with writing, video, and other internet content.

They get paid for aggregated knowledge and experience in the form of digital products or physical products if you want, but everyone should have some form of digital product.

They have a heavy focus on educating their audience instead of posting memes, starting drama, or other things like that.

And now I'm not saying you can't post memes or shitpost or whatever.

You're supposed to be yourself, but I'm just saying you need different pillars of your brand.

You can't just become a shitpost account and expect to become someone that's valuable and gets paid.

You need to actually help people get results in their life.

And so the value creators, the type of 1 person business that I teach, if you haven't already watched the 1 person business model video, there's also the 1 person business model 2.0 or the 1 Person Business Model series.

And so in this value creator business model, it's about creating social media content and building distribution beneath your name as a person.

And then building an education product or service that your past self could have used, like a course, coaching, or tutor offer, or even just a tool.

Like if I was struggling with productivity in the past and now I'm very productive, I can create a planner for myself.

I'm actually in the process of creating the Power Planner 2.0 to include with the Art of Focus book launch in the keepsake edition.

And then when you reach however much money you want to make, like 100000 dollars a year to 3000000 to 5000000 a year with time, with a lot of time, you can build whatever else you're passionate about.

So I'm not saying, oh, don't go and start the company of your dreams or start a billion dollar company.

I'm saying build leverage and actually start making some form of good money first so that you can invest into that thing that is way higher than your current level.

And then you use your personal brand or your value creation to actually fuel that.

You have so much more leverage and you can do whatever you want.

I see so many millionaires, I don't know about billionaires, I wanted to say that, but I know so many millionaires that built businesses.

And I just saw 1 the other day, I saw Heel Bloom, he's a good friend of mine.

He posted And he's like, personal brands are the ultimate business hack or something.

And he talked about how he's built multiple businesses before.

And now when he builds a business, he already knows it's going to be successful because he has so many people that are already going to be customers because you have an audience, you know what they want.

You create something for them that is valuable to their lives.

It's not like you're just milking your audience for money by scamming them.

You're creating something for them that they actually want to pay for or else they wouldn't pay for it.

The people that have such a bad psychological relationship with money always get this shit twisted.

And so with this, why I like the education model the best is because you just tap into your own individual experience and you help people live better lives with the products that you create.

And you actively create an education system online that new people can join and they can choose the creators that they want to learn and learn best from rather than all going through the same education system and turning into cogs in the machine.

So now let's go over a few metaphors that I really like to help illustrate what a value creator actually is, or even just what a creative is.

And so creators, in my eyes, are just DJs with ideas.

They mix together synths and sounds, and they remix certain things.

In essence, they pull a bunch of different things and they turn it into a new thing.

And technology has evolved to allow the DJs, specifically electronic music, and other people that use it, all of them use it, but they can create whatever they want because they're able to manipulate the sounds and piece things together so seamlessly where just physical instruments wouldn't have been able to do that in the past.

And so this created this sprung up all of these new genres and different things.

Like you look at EDM genres, electronic dance music.

It's just because everyone's creating new genres left and right.

I understand the value of like classical music and how good it can be.

I think it's silly to deny the creativity and evolution of this electronic music industry and how that you can note that pattern in every other industry and you can get on get in on the 1 that you want.

So in the creator economy with people growing this education they're talking about new topics in education and creating this tree of content for people to explore.

We're documenting the collective consciousness online.

So with software and skill DJs can blend together sounds into songs and with software and skill, creators can blend together ideas into content.

They collect ideas of their own, others and remixes of their favorites, then they weave them together with the evergreen skills, writing, speaking, marketing and sales.

With time, they attract an audience that invests their attention in those ideas.

With that attention, they can benefit humanity and make an income doing what they enjoy.

So 1 mistake that creators make here is that people want to hear the same sound from their favorite artists over and over again.

So Excision is someone if you like Excision, you know what I'm talking about, or just any heavy bass.

I like a lot of the lower, not lower name, but lesser known people as well.

You've experienced this where if 1 of those artists would change their sound like you like the artist because you like their sound.

And if Excision were to go and play, like let's say drum and bass, it may be good.

But if you were to switch over to that exclusively, or if you were to switch completely over to country music, then he would lose 90% of his audio.

It's like you have a creative boundary to operate within based on who you are.

And so the same thing goes with creators is that people are so afraid about repeating themselves when repetition and conditioning is what actually changes people's lives.

There's a reason I create so many 1 person business videos is because it's such a powerful concept.

And from 1 1 person business model video alone from last year wasn't the best that I could articulate it and I didn't cover every single aspect of it.

It's just like blue balling people into, Oh, here's a potential for a 1 person business model.

But no, I have to keep repeating and conditioning the message into your head in a positive way.

You can be programmed into a life that you hate or programmed into a life that you want.

And so your job as a creator is to find an angle that resonates with people and milk it for eternity with your creative ability.

Because I'm weaving in philosophy, spirituality, metaphysics, self-improvement to all of my videos.

And I find a way to incorporate business aspects as well, even if the video isn't only about business.

And so the number 1 reason people fail as value creators is that they're just afraid to put themselves on the market because they don't think that they're unique.

How many books on the same topic do you read?

How many artists in the same genre do you listen to?

Write what you would want to read, sell a product you would want to buy, make the videos you would want to watch, put your variation of what people want on the market, because only then does your luck increase from 0 to 1%.

There are so many dubstep artists, there are so many artists within a specific genre that are seeing success.

So how do we start our journey as a value creator?

And it is by becoming a mental blacksmith.

Because blacksmiths, in a video game at least, will mine for or to fuel their creations, and then they will smelt the ore and turn it into armor or weapons.

Creators mine a crevice of reality that they are interested in a specific topic, of course, while keeping the holistic aspect of things in mind.

Like if you're interested in health, then you're probably also interested in business, et cetera, et cetera.

In short, you're studying certain things.

You're just consuming information that you're interested in and you're extracting lessons or ideas from it so that you can turn it into something new.

And so with those ideas, we create armor and weapons to give to our audience.

And armor is the perspective or worldview that helps people navigate reality in a better way like how a book can change your life because it brought awareness to a potential that you had no idea existed and then weapons are the tools for battle or the actionable advice the how-to teaching people how to actually do things and encouraging them to do it.

And so how do we actually start doing this?

So here's a graphic of your perception or your lens or your perspective.

And this is you consume information at the bottom.

You see, So your vision, your goals, your problems, and you, it shapes how you perceive certain situations.

And then from there, you extract certain parts of that information so that you can create.

Because think about it, if you don't have a goal, like if you have a goal in your mind or a problem or your vision for the future in your mind like the graphic showed, then if I have a problem of money in my life and it's actually top of mind, it's there, I'm perceiving situations through it because it's stressful, then I read a book, doesn't matter what the fuck the book is.

It can be on spirituality, it can be on academic writing, it can be on anything.

You read it and it's gonna, 1 of the words, 1 of the sentences, something is gonna stick out to you that resonates with the problem pertaining to money.

And then you can turn that and change how it's viewed or create something new for your audience who is trying to make money in a sense.

I mean, you're reading through their problems as well, so you can help them solve the problems if you have that top of mind for them.

And then you create something new because someone else is going to extract a completely different lesson.

They're going to make a completely different highlight in the book depending on the goal, problem or vision that they are working towards.

So you need to build a project or have a goal or have a vision for your future.

It is how you frame everything you read and write.

This is how you create something valuable.

Value helps people overcome their problems or achieve their goals.

We are aiming to attract people with shared goals.

Your your brand is attracting people that has a shared goal or vision as you.

So step number 2, after creating a lens, is to pursue curiosity and collect material.

They consume, but they do it from the lens of wanting to learn and apply, not just like entertain themselves.

And this perception shift alone will turn you turn you into an idea generation machine.

You don't just scroll the internet and let everything pass you by and forget about it and laugh a bit about how funny that meme Was you you read it with the lens to turn it into something of your own?

You're looking for creative firepower So you must fall back in love with learning outside of the traditional education system that made you hate it.

Read books, listen to podcasts, read blog posts and newsletters, and immerse yourself in information that aligns with your goals.

Have a notebook, app, or idea development system like 7 Days to Genius Ideas, it's free in the description.

To keep your ideas safe, no, you won't remember them, this step is absolutely critical, I'm not exaggerating, Do it.

Note down the ideas that raise dopamine in your brain, the ones that rivet your attention to them, the ones that change your perspective and bring you clarity.

Contemplate different angles of the ideas you jot down and how they apply to your vision goals and problems in your life.

This is what you write about in your content.

Because the thing is, is even if an idea, you're writing about ideas, you're distributing ideas, you're not writing about topics, you're helping people overcome problems in their life towards their goals.

Doesn't matter if that has to do with money, health, whatever.

If it helped you understand and brought you clarity, then share it with your audience.

If it's something spiritual and you're so focused on building a business, but it helped you, then it's going to help someone else build a business.

This is why I'm not huge on picking 1 niche and sticking with it and hammering it out.

It's because you're missing out on so much more to life and you're missing out on how you can actually serve your audience.

Niche down is stupid or terrible advice for smart people.

So if you want courses with exact steps and strategies, check out to a writer or Digital Economics.

I talk about this all in there with practical steps.

So step 3 is that you want to create armor and weapons.

As we talked about, we're becoming mental blacksmiths because the ideas you collect from your curiosity pursuit or your learning will start to shape your worldview and perspective and thus your identity that's going to shape who you are because you're going to start holding that as who you are.

It's going to change how you act in the world.

So for armor creation, give people ideas, motivation and inspiration toward their goals.

This shapes their perspective and identity.

They can be happier in life and achieve their goals.

Weapon creation is about giving actionable steps, solutions, and advice.

See all Dan Koe transcripts on Youtube

The Value Creator (A New Internet Career Path For Intelligent People)