Taken from JRE #2019 w/Tim Dillon:
https://open.spotify.com/episode/1e9LLjYuYcNhJBqm4aYumw?si=f7867b96335a4376

The way Jerry Seinfeld sells like he goes there's nothing better than a pair of Levi's or you know, or he goes A Volkswagen Beetle or a Big Pen.

He's like if things don't make you happy.

You don't have the right things It's so funny.

And I feel like he does think a little bit like that Yeah, cuz that is a group of person to where they're almost spiritually connected to inanimate objects You know like and he said this is all gonna be in my new book soulful materialism But it's just funny to me because it's like there are people you meet that when you talk to them you go Oh, yeah, like this does mean a lot to you.

I was like, I'm I think he's you know, I'm not familiar with all of his comedy shows brilliant obviously his comedy is brilliant, but that award speech I saw it was like this very unique different thing that He goes he goes he goes yeah these awards he goes He goes here's what they really are he goes.

I know this award means nothing He goes and I know that because the last, the last time we did this, you know, the last time they had this award show, they left a bunch of them up on stage and you all just came up here and grabbed them.

He goes, you didn't earn them, but because you just brought

them home because they prop up your meaningless lives.

It's the best thing I've seen from him, it's my just favorite thing, because it does seem like he's totally raw.

Like he is being real in that moment where he's basically like, no, this is what it is.

He goes, it doesn't matter that it doesn't work when I get it home, I want it now.

He goes, I want the thing on the commercial.

And there is something so deeply American about that.

It is disturbing on some level, but there's also a level where you got to just recognize how powerful that stuff is too yeah like we are 1 of the only generations of people that have experienced this level of prosperity oh yeah which is crazy

on an app on your phone Amazon Anything you can just buy whatever you want.

You can buy crazy shit on Amazon very expensive things on Amazon You just have it sent to your house.

It's like my Boomer parents were like the first heavily propagandized Generation with regard to advertising.

Yeah, that's why we all grew up eating shit because like they believed corporations Yeah, corporations were like McDonald's is it your kids are gonna love it and you're like, all right go to McDonald's now My cousins 2 kids have never had McDonald's.

There are 6 and 4 she goes they'll never because I can't control them forever But for right now, They'll never have McDonald's we grew up eating there.

Yeah, because corporations Were paramount my father loves commercials as much as TV shows He will he used to call me like the Budweiser frogs were his favorite thing in the world Remember those 3 frogs?

Like that was the boomers were like 1 of the first generations where the advertising was art.

Like after 9-11, Budweiser did this commercial where all the Clydesdales took a knee and they said, from 1 American, and they were doing it and you're like, where was it?

And they're doing it in Jersey, and you're looking at where the towers used to be.

And then they all take a knee and Budweiser said from 1 American icon to another and my father's like crying in the living room going this is the greatest thing I've seen the bodies were still like smoldering and my father yeah here it is It's crazy.


Speaker 0: The Jerrogan Experience

Speaker 1: The way Jerry Seinfeld sells like he goes there's nothing better than a pair of Levi's or you know, or he goes A Volkswagen Beetle or a Big Pen. He's like if things don't make you happy. You don't have the right things It's so funny. And I feel like he does think a little bit like that Yeah, cuz that is a group of person to where they're almost spiritually connected to inanimate objects You know like and he said this is all gonna be in my new book soulful materialism But it's just funny to me because it's like there are people you meet that when you talk to them you go Oh, yeah, like this does mean a lot to you.

Speaker 0: That's a very funny premise though. That's a very so Jerry Seinfeld It's

Speaker 1: the best thing. I was like, I'm I think he's you know, I'm not familiar with all of his comedy shows brilliant obviously his comedy is brilliant, but that award speech I saw it was like this very unique different thing that He goes he goes he goes yeah these awards he goes He goes here's what they really are he goes. I know this award means nothing He goes and I know that because the last, the last time we did this, you know, the last time they had this award show, they left a bunch of them up on stage and you all just came up here and grabbed them.

Speaker 0: He goes, you didn't earn them, but because you just brought

Speaker 1: them home because they prop up your meaningless lives. It's the best thing I've seen from him, it's my just favorite thing, because it does seem like he's totally raw. And I feel like that is him. Like he is being real in that moment where he's basically like, no, this is what it is. Yeah, here's the shiny thing.

He goes, it doesn't matter that it doesn't work when I get it home, I want it now. He goes, I want the thing on the commercial. And there is something so deeply American about that. It is disturbing on some level, but there's also a level where you got to just recognize how powerful that stuff is too yeah like we are 1 of the only generations of people that have experienced this level of prosperity oh yeah which is crazy

Speaker 0: an instant access to goods

Speaker 1: to every given

Speaker 0: on an app on your phone Amazon Anything you can just buy whatever you want. You can buy crazy shit on Amazon very expensive things on Amazon You just have it sent to your house.

Speaker 1: It's like my Boomer parents were like the first heavily propagandized Generation with regard to advertising. Yeah, that's why we all grew up eating shit because like they believed corporations Yeah, corporations were like McDonald's is it your kids are gonna love it and you're like, all right go to McDonald's now My cousins 2 kids have never had McDonald's. There are 6 and 4 she goes they'll never because I can't control them forever But for right now, They'll never have McDonald's we grew up eating there. Yeah, because corporations Were paramount my father loves commercials as much as TV shows He will he used to call me like the Budweiser frogs were his favorite thing in the world Remember those 3 frogs?

Speaker 0: I do remember those frogs!

Speaker 1: On the lily pads?

Speaker 0: I do remember them.

Speaker 1: It would go Bud Weiser. And my father loved them. To him that was art. Like that was the boomers were like 1 of the first generations where the advertising was art. Like after 9-11, Budweiser did this commercial where all the Clydesdales took a knee and they said, from 1 American, and they were doing it and you're like, where was it?

And they're doing it in Jersey, and you're looking at where the towers used to be. And it took you a minute to get it. And then they all take a knee and Budweiser said from 1 American icon to another and my father's like crying in the living room going this is the greatest thing I've seen the bodies were still like smoldering and my father yeah here it is It's crazy.

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Tim Dillon on The Disturbing Power of Advertising