- The video discusses a popular style of video on YouTube that is in high demand and can generate a lot of views.
- The video reveals that the successful type of video is a simple interview video, shot on a webcam.
- The creator shares their personal experience of making these types of videos and how they have performed well.
- The video provides tips on how to make a successful interview video, including focusing on the most interesting aspect of the guest, using high-quality recording software, and creating compelling titles and thumbnails.
- The video also emphasizes the importance of editing out weaker content and reshooting questions for clarity.
- The creator advises on how to find good guests for interview videos and how to approach them with a brief and intriguing email.
- The video highlights the trend of interview clips gaining billions of views on short form platforms and suggests that the interview format can enhance credibility and help grow a personal brand.

- Riverside offers a transcript service that allows users to search and cut out clips from interviews
- Interviews are versatile videos that can be easily repurposed for different platforms
- Riverside offers a free sign-up with a 20% discount using the code filmbooth
- If interviews don't work for your channel, there are other types of videos that can yield similar results
- Watch the next video to learn a simple system for creating faster and easier videos.

I'd highly recommend trying out this video style, it's a beast for views and can blow up even if you don't have fancy kit. Sign up to Riverside - Use code "FILMBOOTH" for 20% off https://creators.riverside.fm/FilmBooth


GET WEEKLY YOUTUBE GROWTH DEEP DIVES
https://film-booth.com/booth-club

0:00 Have you noticed this?
0:40 What is this video & why you should make it
2:06 Rule#1 -  Why you don't need famous faces
2:53 Rule #2 - The ultimate production tip
4:10 Rule #3 - Stops this video working
4:55 Rule #4 - This makes all the difference
5:38 Rule #5 - This wrecks retention
6:36 Rule #6 - Delete
7:35 Secret revealed 
8:34 How to find great guests 
9:25 The mega bonus

Have you noticed there's a style of video that keeps blowing up on YouTube right now?

And if you've not, you will do after you've watched this video.

So recently I noticed this pattern and went back to look at my own channel and realized that nearly every time I'd made 1 of these videos, they'd done amazingly well too.

And actually, it occurred to me that If I started YouTube again, I'd seriously consider just making this type of video every time.

They're clearly in demand, they're way faster to make, you can film them on a webcam, and if you're smart about it, they can blow you up on multiple platforms at once.

These things aren't just breaking YouTube, they're breaking the internet.

So today, I'm going to show you what this video is, how to make it, what to avoid at all costs, and I'm gonna tell you a secret.

It's something I do to boost retention on them, and some of you might not be that happy about it.

So what the heck is this video, and why should you seriously consider making it?

To explain, I need to suck some memories out of my head, and then I'm gonna play them back to you on this laptop right here.

Sorry about the old TayTay, the old memory download is not particularly accurate.

Anyway, I was feeling really burnt out and I was worried about taking a break from posting videos in case people just forgot who I was.

I need to make a video that doesn't take very long.

Which I shrugged off thinking, that's what happens when you don't spend long on a video, baby.

Anyway, months later, I decided to try it again.

This time, the video picked up 200,000 views really fast and I realised my dumb mistake from the first time.

So I made another filler video, and that did okay, and then another and another and combined they picked up like 2 million views.

You're a flippin genius Eddie baby, No one's more handsome or smarter or funnier or taller than you.

So before I reveal why this 1 failed so badly and how to make this type of video, let me show you what this magic views beast is, because I think it might surprise you.

It's just a really simple interview video.

This 1 has a million views, shot on a webcam.

And this is a more recent 1, short on a webcam.

What I love about these filler videos is, they prove you don't need anything more than a simple setup to get insane results.

So long as you follow the rules and the system I'm about to show you.

Oh, and by the way, if you're thinking, well of course those blew up, when you interview someone famous it'll always do better, Well, don't think that.

Because rule number 1 is the reason my first interview failed and will show you why you don't need famous faces for epic results.

On a scale of 1 to 10, how interested are you in listening to this man?

Alright, what about now if I told you that that man invented Nintendo?

When you make an interview video and you don't talk to someone who has a personal brand that is instantly recognisable by a lot of your target viewers, all you need to do is work out how to represent the most interesting thing about them in the thumbnail and title to get the click.

Now it's got nothing against your guests, but naming them or even using their face in the thumbnail could actually do more damage than good because your viewers won't understand who they are or what value they have to offer.

And that's why my second filler interview did so much better than the first because I didn't mention the guest at all in the thumbnail title, but instead just focused on the awesome thing they had achieved that really appealed to my viewers.

Bringing us onto the next golden rule, and probably the dumbest mistake I've ever made producing an interview video because it turned my simple edit into a 50 hour marathon.

So a while ago I made this interview with Joshua Mayo and I asked him to record his side of the screen so I could have a multi-cam feeling to the interview.

And he sent me files that looked like this.

So what had happened was he recorded me on his computer and I recorded me, which meant most of the video clips I ended up getting were tiny little screens of Joshua that you can't blow up because they'll lose all their quality.

That meant I had to find a way to save this interview and it took me 50 hours in the edit to do that.

So the golden rule here is if you were shooting an interview and you wanted to be high quality just use Riverside.

This is software that records your camera and theirs, and it records what's on screen, and it uploads everything separately to the cloud.

What you end up with is multiple files that you can then edit separately, which will just give you so many more options in the edit to level up your interview.

But not only that, it doesn't downgrade the footage quality.

So you can get 4K, but also if your connection drops during the interview, it doesn't matter.

Your guest footage keeps getting uploaded.

And since I've discovered this, I've not stopped using it for any of my interviews, and it would have enabled me to blow up this interview on other platforms, which I'll show you how to do later on.

So check out Riverside by clicking on the link in the description.

You can sign up for free and you can use the code filmbooth for 20% off.

Anyway, let's move on to the next golden rule that pretty much everyone who makes interview videos breaks and it ruins the chance of their video exploding.

Now you're probably sick to death of hearing this but if you don't do your title and thumbnail first you probably give your video 90% less of a chance of performing, maybe even more.

But when it comes to making an interview video it's even more important for 2 reasons.

Firstly it's likely that you might need to brag about your participants' achievements to get a click, so you need to make sure they're okay with you bragging in the packaging.

The other reason this is really important is you need to tell the guests the title of the interview, so they can keep it in mind when they answer their questions.

This is going to enable them to be way more targeted with the answers, and it will help them keep in line with the reason your viewer clicked in the first place, which should boost retention and make your edit 10 times easier.

This relates heavily to our third rule and I believe it's the reason this interview got 1 million views.

Because when I reached out to Hayden, probably 1 of the world's most respected YouTube video editors, I said this.

Hey man, can I interview you on the channel?

I mean yeah, you just gotta send me the questions so I can prepare.

Don't worry, it's just like a casual chat, we don't need any questions.

No, I have to prepare so I can give the best answers possible.

But he was totally right, and I remember after that interview thinking to myself, that was hands down some of the best information on editing I've ever heard.

The way he explained things was so perfect, he'd come up with a metaphor the night before to explain an often really complex point about quality vs quantity, and hundreds of people commented how it had been a really big lightbulb moment for them.

So send your guest questions, ask them to repair, let them know who your target viewers are to and the big problems and interests they have, and gently remind them, hey bozo, this is a filler video you're gonna be in, so take it seriously, put in the work, and we might get a million views together.

Bringing us onto the next rule which is so important because people won't listen to your guest if you mess it up and secondly because it sets up the reason for your viewers to want to watch all the way to the end of the video.

And I am of course talking about your intro.

And sadly, Most people start with something like this.

Well to find out, I asked 2 people who I consider to write the best intros for interviews on the planet to reveal their top 3 intro tips.

The next golden rule for your viral filler video interview is so often ignored and it's going to go against the grain of what many others believe but screw them, this is my video, so what the heck do I want?

That is because I believe you should delete a lot.

The UK office ended forever after 2 seasons and everyone was like, I wish there was more.

The Simpsons however, nobody's ever wished there were more episodes of that for the last 15 years.

And to do that you need to cut out everything but the best answers so you create that give me more feeling.

But also the best guests in the world will go off on tangents or give answers that are weaker, so do them, your viewers and yourself a favour and delete anything that isn't top notch.

I mean, you wouldn't leave a section in your regular video that you didn't think was that great would you?

Now I'm gonna caveat this and say this is my way of doing it.

Other people leave everything in which keeps it more authentic but if you're like me and you sprinkle interviews in on your channel and your average video is only about 10 minutes long a 60-minute interview might not be in line with your viewers' expectations, although you can test things out.

All right, so remember earlier when I said there was this thing that I did to make an interview retention higher that you might not like?

So what tends to happen when you interview people is they sometimes answer a question you didn't really ask because when you talk non-stop for like an hour that just happens.

And that's why in many of the interviews I've made in the past on Film Booth, the question you, the viewer, sees me ask the guest is not actually the question I asked.

They'll have said something and I have thought to myself, wow, that was such a great comment.

But because they said it on a tangent and it wasn't part of the original question I asked, it kind of makes the guest look less slick and it can also confuse the viewer.

So yeah, I just reshoot myself asking the question that sets up the answer they actually gave.

Now before we look at the overwhelming proof that this video star is probably the most powerful in the world right now, let's address the big concern.

How the heck do I get good guests on my channel?

Because that's really going to be key here.

Well the thing is, good does not mean they have millions of followers.

A good guest is someone that gives amazing, well thought out answers.

Well firstly, just go and listen to podcasts or watch interviews around topics that your viewers will care about and then make a hit list of people you think did the best job.

For me, the best guests are the people who are fantastic at explaining things in a really simple way anyone can understand.

So if when listening to an interview you feel that, get them on your list.

And then once you've found a few that tick those boxes, track down a contact email and write some super intriguing headlines to it.

Something that's going to make them want to open it.

Then in the email, just keep things very brief.

Do not write a book, thousands of words, keep it as short as you can.

Tell them there's a potential title of video you want to run with, bullet point what you want to discuss, and try to focus on writing a brief that might excite them to say yes.

You will be surprised by how many top guests aren't that interested in your following size with the right brief.

And at the end of the day, you're doing all the work for them, they can share that content to their audience and still make sales and build a following like that too.

Now if you're not sold on interviews yet, then this just has to be the ultimate clincher because I actually came across a massive trend getting interview videos billions of views, go on any short form platform and you're going to notice that clips from interviews are everywhere.

In fact, they're so flippin' powerful, people are now producing fake interviews of themselves and then uploading the clips in this style because it does so well.

And I think that's because when you look like you're being interviewed, you look more credible and people are more likely to take notice of credible people.

So for anyone who wants to grow a personal brand like anywhere on the internet, you can get like 10 pieces of content from 1 video.

In fact, Riverside actually make a transcript which you can then search by words and then easily cut out the clips to re-upload to Shorts, TikToks, Reels, Twitter.

Interviews are the most versatile video in the world.

So check out Riverside by clicking on the link below this video.

You can sign up for free and you can get 20% off using the code filmbooth.

The thing is though, maybe interviews won't work on your channel, or you're just not that excited about making them.

Is there another kind of video that could have such epic results?

Watch this video next to learn the simple system to get faster and easier to make.


Speaker 0: Have you noticed there's a style of video that keeps blowing up on YouTube right now? And if you've not, you will do after you've watched this video. So recently I noticed this pattern and went back to look at my own channel and realized that nearly every time I'd made 1 of these videos, they'd done amazingly well too. And actually, it occurred to me that If I started YouTube again, I'd seriously consider just making this type of video every time. They're clearly in demand, they're way faster to make, you can film them on a webcam, and if you're smart about it, they can blow you up on multiple platforms at once.

These things aren't just breaking YouTube, they're breaking the internet. So today, I'm going to show you what this video is, how to make it, what to avoid at all costs, and I'm gonna tell you a secret. I've not told anyone this before. It's something I do to boost retention on them, and some of you might not be that happy about it. So what the heck is this video, and why should you seriously consider making it?

To explain, I need to suck some memories out of my head, and then I'm gonna play them back to you on this laptop right here. So that's me in 2021. Sorry about the old TayTay, the old memory download is not particularly accurate. Anyway, I was feeling really burnt out and I was worried about taking a break from posting videos in case people just forgot who I was. So I decided on a quick fix.

I need to make a video that doesn't take very long. I need a filler video. And that's what I did. And it performed absolutely rubbish. Which I shrugged off thinking, that's what happens when you don't spend long on a video, baby.

Anyway, months later, I decided to try it again. Woah. This time, the video picked up 200,000 views really fast and I realised my dumb mistake from the first time. Hang on a second. So I made another filler video, and that did okay, and then another and another and combined they picked up like 2 million views.

You're a flippin genius Eddie baby, No one's more handsome or smarter or funnier or taller than you. So before I reveal why this 1 failed so badly and how to make this type of video, let me show you what this magic views beast is, because I think it might surprise you. Ta-da! It's just a really simple interview video. This 1 has a million views, shot on a webcam.

This 1, 200,000 views, shot on a webcam. And this is a more recent 1, short on a webcam. What I love about these filler videos is, they prove you don't need anything more than a simple setup to get insane results. So long as you follow the rules and the system I'm about to show you. Oh, and by the way, if you're thinking, well of course those blew up, when you interview someone famous it'll always do better, Well, don't think that.

Because rule number 1 is the reason my first interview failed and will show you why you don't need famous faces for epic results. So let me explain this golden rule. On a scale of 1 to 10, how interested are you in listening to this man? Alright, what about now if I told you that that man invented Nintendo? How interested are you?

When you make an interview video and you don't talk to someone who has a personal brand that is instantly recognisable by a lot of your target viewers, all you need to do is work out how to represent the most interesting thing about them in the thumbnail and title to get the click. Now it's got nothing against your guests, but naming them or even using their face in the thumbnail could actually do more damage than good because your viewers won't understand who they are or what value they have to offer. And that's why my second filler interview did so much better than the first because I didn't mention the guest at all in the thumbnail title, but instead just focused on the awesome thing they had achieved that really appealed to my viewers. Bringing us onto the next golden rule, and probably the dumbest mistake I've ever made producing an interview video because it turned my simple edit into a 50 hour marathon. So a while ago I made this interview with Joshua Mayo and I asked him to record his side of the screen so I could have a multi-cam feeling to the interview.

And he sent me files that looked like this. So what had happened was he recorded me on his computer and I recorded me, which meant most of the video clips I ended up getting were tiny little screens of Joshua that you can't blow up because they'll lose all their quality. That meant I had to find a way to save this interview and it took me 50 hours in the edit to do that. So the golden rule here is if you were shooting an interview and you wanted to be high quality just use Riverside. This is software that records your camera and theirs, and it records what's on screen, and it uploads everything separately to the cloud.

What you end up with is multiple files that you can then edit separately, which will just give you so many more options in the edit to level up your interview. But not only that, it doesn't downgrade the footage quality. So you can get 4K, but also if your connection drops during the interview, it doesn't matter. Your guest footage keeps getting uploaded. And since I've discovered this, I've not stopped using it for any of my interviews, and it would have enabled me to blow up this interview on other platforms, which I'll show you how to do later on.

So check out Riverside by clicking on the link in the description. You can sign up for free and you can use the code filmbooth for 20% off. Anyway, let's move on to the next golden rule that pretty much everyone who makes interview videos breaks and it ruins the chance of their video exploding. Now you're probably sick to death of hearing this but if you don't do your title and thumbnail first you probably give your video 90% less of a chance of performing, maybe even more. But when it comes to making an interview video it's even more important for 2 reasons.

Firstly it's likely that you might need to brag about your participants' achievements to get a click, so you need to make sure they're okay with you bragging in the packaging. The other reason this is really important is you need to tell the guests the title of the interview, so they can keep it in mind when they answer their questions. This is going to enable them to be way more targeted with the answers, and it will help them keep in line with the reason your viewer clicked in the first place, which should boost retention and make your edit 10 times easier. This relates heavily to our third rule and I believe it's the reason this interview got 1 million views. Because when I reached out to Hayden, probably 1 of the world's most respected YouTube video editors, I said this.

Hey man, can I interview you on the channel? I mean yeah, you just gotta send me the questions so I can prepare. Don't worry, it's just like a casual chat, we don't need any questions. No, I have to prepare so I can give the best answers possible. Oh, you're such a pain in the ass.

I know, it's great. Okay, maybe I didn't say that. But he was totally right, and I remember after that interview thinking to myself, that was hands down some of the best information on editing I've ever heard. The way he explained things was so perfect, he'd come up with a metaphor the night before to explain an often really complex point about quality vs quantity, and hundreds of people commented how it had been a really big lightbulb moment for them. So send your guest questions, ask them to repair, let them know who your target viewers are to and the big problems and interests they have, and gently remind them, hey bozo, this is a filler video you're gonna be in, so take it seriously, put in the work, and we might get a million views together.

Bringing us onto the next rule which is so important because people won't listen to your guest if you mess it up and secondly because it sets up the reason for your viewers to want to watch all the way to the end of the video. And I am of course talking about your intro. And sadly, Most people start with something like this. Hey Dave, great to have you on. Oh thanks Steve, how's the wife?

Yeah, she's good. How's your wife? Oh, she left me. Oh yeah, forgot about that. Sorry man.

Which is eye-gougingly dull. But what should you do instead? Well to find out, I asked 2 people who I consider to write the best intros for interviews on the planet to reveal their top 3 intro tips. The next golden rule for your viral filler video interview is so often ignored and it's going to go against the grain of what many others believe but screw them, this is my video, so what the heck do I want? That is because I believe you should delete a lot.

Here's why. The UK office ended forever after 2 seasons and everyone was like, I wish there was more. The Simpsons however, nobody's ever wished there were more episodes of that for the last 15 years. And that's how I think of interviews. Make people wish there was more.

And to do that you need to cut out everything but the best answers so you create that give me more feeling. But also the best guests in the world will go off on tangents or give answers that are weaker, so do them, your viewers and yourself a favour and delete anything that isn't top notch. I mean, you wouldn't leave a section in your regular video that you didn't think was that great would you? Now I'm gonna caveat this and say this is my way of doing it. Other people leave everything in which keeps it more authentic but if you're like me and you sprinkle interviews in on your channel and your average video is only about 10 minutes long a 60-minute interview might not be in line with your viewers' expectations, although you can test things out.

Don't let me stop the test fest. All right, so remember earlier when I said there was this thing that I did to make an interview retention higher that you might not like? It's time to reveal that thing. Don't get annoyed at me, okay? I'm telling you for a good reason.

So what tends to happen when you interview people is they sometimes answer a question you didn't really ask because when you talk non-stop for like an hour that just happens. You lose focus a bit. And that's why in many of the interviews I've made in the past on Film Booth, the question you, the viewer, sees me ask the guest is not actually the question I asked. They'll have said something and I have thought to myself, wow, that was such a great comment. But because they said it on a tangent and it wasn't part of the original question I asked, it kind of makes the guest look less slick and it can also confuse the viewer.

So yeah, I just reshoot myself asking the question that sets up the answer they actually gave. Now before we look at the overwhelming proof that this video star is probably the most powerful in the world right now, let's address the big concern. How the heck do I get good guests on my channel? Because that's really going to be key here. Well the thing is, good does not mean they have millions of followers.

A good guest is someone that gives amazing, well thought out answers. So how do you find them? Well firstly, just go and listen to podcasts or watch interviews around topics that your viewers will care about and then make a hit list of people you think did the best job. For me, the best guests are the people who are fantastic at explaining things in a really simple way anyone can understand. So if when listening to an interview you feel that, get them on your list.

And then once you've found a few that tick those boxes, track down a contact email and write some super intriguing headlines to it. Something that's going to make them want to open it. Then in the email, just keep things very brief. Do not write a book, thousands of words, keep it as short as you can. Tell them there's a potential title of video you want to run with, bullet point what you want to discuss, and try to focus on writing a brief that might excite them to say yes.

You will be surprised by how many top guests aren't that interested in your following size with the right brief. And at the end of the day, you're doing all the work for them, they can share that content to their audience and still make sales and build a following like that too. Now if you're not sold on interviews yet, then this just has to be the ultimate clincher because I actually came across a massive trend getting interview videos billions of views, go on any short form platform and you're going to notice that clips from interviews are everywhere. In fact, they're so flippin' powerful, people are now producing fake interviews of themselves and then uploading the clips in this style because it does so well. And I think that's because when you look like you're being interviewed, you look more credible and people are more likely to take notice of credible people.

So for anyone who wants to grow a personal brand like anywhere on the internet, you can get like 10 pieces of content from 1 video. In fact, Riverside actually make a transcript which you can then search by words and then easily cut out the clips to re-upload to Shorts, TikToks, Reels, Twitter. Interviews are the most versatile video in the world. They are the egg of the video kingdom. Or a potato.

What's more versatile? So check out Riverside by clicking on the link below this video. You can sign up for free and you can get 20% off using the code filmbooth. The thing is though, maybe interviews won't work on your channel, or you're just not that excited about making them. Is there another kind of video that could have such epic results?

Well yeah of course there is. Watch this video next to learn the simple system to get faster and easier to make.

See all Film Booth transcripts on Youtube

The Video Breaking YouTube (& How To Make It)